Category: Business

  • Australian businesses stronger together – Naomi Simson

    Australian businesses stronger together – Naomi Simson


    Announcement: Experience Oz joins Big Red Group

    Unity is a powerful thing, particularly in business. Partnerships, alliances and acquisitions can create significantly more value, deliver new opportunities and bring much stronger offerings to the market for all stakeholders. When each partner brings a specific set of skills and expertise to the table which complements the other, it makes for a dynamic union.

    Such is the case with Big Red Group acquiring Experience Oz and Experience Oz Local Agent from holding company TicketMates Australia.

    In line with Big Red Group’s ethos to support local, the new additions are Australian owned and operated entities, making them a logical fit to join its powerhouse of experience brands which include Adrenaline, Lime&Tonic, and RedBalloon.

    All brands under TicketMates Australia will move into Big Red Group’s portfolio of brands, with the exception of auto-club business Club Connect – a dedicated member benefits platform serving Australia’s large-scale auto-clubs such as RACQ, RACV and NRMA.

    While Club Connect will continue to procure its existing products directly, Big Red Group has negotiated a long-term wholesale agreement enabling Big Red Group experience suppliers to be progressively introduced to the portal, giving them exclusive access to auto-club’s 11 million members.

    Queensland based Experience Oz is an industry leader in serving domestic holiday makers, while its B2B platform Local Agent, is Australia’s leading one-stop-shop for concierge activity bookings. Local Agent currently serves 700+ hotels including Mantra and Oaks Hotels, providing access to 3000+ experiences Australia wide.

    These new acquisitions provide Big Red Group with a very complete marketplace, while giving its suppliers unparalleled access to both direct and indirect audiences with B2C, B2B, and exclusive partnership offerings.

    When David Anderson and I co-founded Big Red Group more than 4 years ago, we had a vision to build a multi-brand marketplace, with each brand speaking to a distinct audience, and where people would recognise the value in buying experiences over material goods.

    David Anderson summarises this very succinctly, seeing this amalgamation as a win-win for all parties. “We areabsolutely delighted to welcome Experience Oz and Local Agent into our portfolio of experience brands. This is a natural evolution that has been in the workings for over a year and we are tremendously excited about the mutual benefits ahead through driving efficiencies and expanding product offerings.”

    As has been the underlying mantra throughout the pandemic, we are stronger together. Whether that be in the community or in business, it’s very much applicable to the times we are in.

    I look forward to bringing you more news of this in the near future as opportunities are realised.

    https://www.thebigredgroup.com.au/newsroom/acquired-experience-oz-local-agent/

     

     



    Also published on Medium.

  • Your Business Needs Better Images. This AI Editor Delivers.

    Your Business Needs Better Images. This AI Editor Delivers.


    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    If you run a business today—whether it’s a side hustle, full-time e-commerce store, digital agency, or content-driven brand—you already know that visuals matter. Clean product shots, sharp graphics, and distraction-free images can be the difference between someone clicking “buy now” or bouncing in two seconds.

    But most small teams (or solo founders) don’t have time to master Photoshop—or the budget to hire a designer for every task. That’s why PicWish is such a helpful option. For just $59.99 (reg. $95.95), you get 5,000 one-time credits to use across a powerful, AI-driven photo editing suite.

    And these aren’t just filters and presets. We’re talking automatic background removal, image upscaling, watermark/object erasing, photo enhancement, AI art and face swapping, and even batch processing for bulk uploads. No learning curve, no subscriptions, and no waiting on a design team to turn around basic edits.

    Designed for business owners

    PicWish is ideal for online sellers, social media managers, marketers, and freelancers who need fast, clean visuals to stay competitive. If you’re listing dozens of SKUs, creating branded content, or just need better images for presentations or promos, PicWish will pay for itself in days.

    It works in your browser or as an app, supports high-res output, and includes niche tools like image-to-text conversion, ID photo formatting, and AI background generation—useful across industries, from real estate and retail to education and events.

    Plus, the 5,000 credits are a one-time purchase and stackable, so you can build a reserve and never worry about running out in the middle of a project. There are no recurring fees, no contracts, and no watermarking gimmicks—just clean results and smart tools, ready when you are.

    Get 5,000 PicWish AI Photo Editor credits for just $59.99 (reg. $95.95)— and don’t forget to stack them so you have plenty to last you a while.

    PicWish AI Photo Editor: 5,000 One-Time Credits

    See Deal

    StackSocial prices subject to change.

    If you run a business today—whether it’s a side hustle, full-time e-commerce store, digital agency, or content-driven brand—you already know that visuals matter. Clean product shots, sharp graphics, and distraction-free images can be the difference between someone clicking “buy now” or bouncing in two seconds.

    But most small teams (or solo founders) don’t have time to master Photoshop—or the budget to hire a designer for every task. That’s why PicWish is such a helpful option. For just $59.99 (reg. $95.95), you get 5,000 one-time credits to use across a powerful, AI-driven photo editing suite.

    And these aren’t just filters and presets. We’re talking automatic background removal, image upscaling, watermark/object erasing, photo enhancement, AI art and face swapping, and even batch processing for bulk uploads. No learning curve, no subscriptions, and no waiting on a design team to turn around basic edits.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

  • Top 10 Search Engines in 2025 That Go Beyond Google

    Top 10 Search Engines in 2025 That Go Beyond Google


    Like most people, I used to Google everything without thinking twice.

    (more…)

  • 40 Most Popular AI Tools Right Now: 2025 Edition

    40 Most Popular AI Tools Right Now: 2025 Edition


    I couldn’t open Reddit, check Slack, or scroll through Twitter without someone dropping a link to yet another artificial intelligence (AI) tool. (more…)

  • Market Whales and Their Recent Bets on HIMS Options – Hims & Hers Health (NYSE:HIMS)

    Market Whales and Their Recent Bets on HIMS Options – Hims & Hers Health (NYSE:HIMS)



    Investors with a lot of money to spend have taken a bullish stance on Hims & Hers Health HIMS.

    And retail traders should know.

    We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

    Whether these are institutions or just wealthy individuals, we don’t know. But when something this big happens with HIMS, it often means somebody knows something is about to happen.

    So how do we know what these investors just did?

    Today, Benzinga‘s options scanner spotted 65 uncommon options trades for Hims & Hers Health.

    This isn’t normal.

    The overall sentiment of these big-money traders is split between 55% bullish and 33%, bearish.

    Out of all of the special options we uncovered, 12 are puts, for a total amount of $453,745, and 53 are calls, for a total amount of $3,066,660.

    Latest Startup Investment Opportunities:

    What’s The Price Target?

    Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $1.0 to $105.0 for Hims & Hers Health over the last 3 months.

    Insights into Volume & Open Interest

    Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Hims & Hers Health’s options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Hims & Hers Health’s whale trades within a strike price range from $1.0 to $105.0 in the last 30 days.

    Hims & Hers Health Option Volume And Open Interest Over Last 30 Days

    Largest Options Trades Observed:

    Symbol PUT/CALL Trade Type Sentiment Exp. Date Ask Bid Price Strike Price Total Trade Price Open Interest Volume
    HIMS CALL SWEEP BULLISH 06/06/25 $3.8 $3.75 $3.8 $66.00 $165.6K 1.0K 4.0K
    HIMS CALL TRADE BULLISH 06/18/26 $25.0 $24.3 $25.0 $65.00 $137.5K 189 65
    HIMS CALL TRADE BULLISH 01/15/27 $25.0 $24.25 $25.0 $60.00 $125.0K 1.1K 83
    HIMS CALL TRADE BULLISH 07/18/25 $53.65 $52.55 $53.64 $3.00 $112.6K 302 36
    HIMS CALL SWEEP BEARISH 06/20/25 $10.35 $9.7 $9.83 $58.00 $110.7K 669 541

    About Hims & Hers Health

    Hims & Hers Health Inc is a multi-specialty telehealth platform that connects consumers to licensed healthcare professionals, enabling them to access high-quality medical care for numerous conditions related to mental health, sexual health, dermatology, haircare and more.

    Having examined the options trading patterns of Hims & Hers Health, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance

    Current Position of Hims & Hers Health

    • Currently trading with a volume of 103,101,957, the HIMS’s price is down by -2.46%, now at $55.37.
    • RSI readings suggest the stock is currently may be approaching overbought.
    • Anticipated earnings release is in 62 days.

    What The Experts Say On Hims & Hers Health

    A total of 3 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $43.33.

    Unusual Options Activity Detected: Smart Money on the Move

    Benzinga Edge’s Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access.
    * An analyst from Citigroup persists with their Sell rating on Hims & Hers Health, maintaining a target price of $30.
    * In a cautious move, an analyst from Piper Sandler downgraded its rating to Neutral, setting a price target of $39.
    * An analyst from Needham downgraded its action to Buy with a price target of $61.

    Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.

    If you want to stay updated on the latest options trades for Hims & Hers Health, Benzinga Pro gives you real-time options trades alerts.

  • Covid19 Business Support

    Covid19 Business Support


    With this lockdown in Auckland seeming to go on forever, it’s a good time to refresh evryone on what support is available and what changes have been made to the support.

    If your business has reduced revenue

    COVID-19 Wage Subsidy Scheme
    The Wage Subsidy Scheme will be available to all businesses while any part of the country is in Alert Levels 3 or 4. For example, while Auckland is in Alert Levels 3 or 4, businesses in Auckland and other parts of the country can apply for the COVID-19 Wage Subsidy Scheme.
    You can apply for the COVID-19 Wage Subsidy Scheme to help keep paying your staff and protect jobs.
    Businesses must meet the eligibility criteria to apply.
    Businesses and self-employed people must expect a 40% drop in revenue to be eligible to receive the wage subsidy.
    The wage subsidy is paid in a 2 week lump sum. You can get:

    $600 per week for each full-time employee

    $359 per week for each part-time employee

    You cannot get the Wage Subsidy August 2021, Leave Support Scheme and Short-Term Absence Payment for the same employee at the same time.
    If you applied for a Wage Subsidy, you will need to wait 2 weeks after your application before you can apply for the next Wage Subsidy, even if you haven’t received a payment yet.
    To apply for the wage subsidy go to the work and income website.

    COVID-19 Resurgence Support Payment
    The COVID-19 Resurgence Support Payment helps to cover wages and fixed costs for businesses who have been directly affected when there is an increase to Alert Level 2 or higher for a week or more.
    To be eligible, your business must have experienced at least a 30% drop in revenue or a 30% decline in capital-raising ability over a 7-day period, due to an increase in Alert Levels.

    You can receive $1,500 per business plus $400 per full-time employee (FTE), up to 50 FTE.

    The maximum payment is $21,500.

    If you’re a sole trader, you can receive a payment of up to $1,900.

    Businesses anywhere in New Zealand can apply if they meet the eligibility criteria.
    You can apply for both the COVID-19 Resurgence Support Payment and the COVID-19 Wage Subsidy Scheme if you meet all the eligible criteria.
    You can receive all three payments if you are eligible for them.

    Increase to Resurgence Support Payment

    The Government has announced an increase to the Resurgence Support Payment as we transition to the new COVID-19 Protection Framework.

    From 12 November 2021, the Resurgence Support Payment will be paid fortnightly.

    • Businesses can receive $3000 per business plus $800 per full-time employee (FTE), up to 50 FTE.

    • The maximum fortnightly payment is $43,000.

    • If you are self employed, or a sole trader you can receive a payment of $3,800.

    The eligibility criteria remains the same.

    The Resurgence Support Payment will continue to be available to businesses anywhere in New Zealand until Auckland moves to the new COVID-19 Protection Framework.

    Small Business Cashflow Loan Scheme
    If you employ 50 or fewer staff, you may be able to apply for the Small Business Cashflow Loan Scheme. This is a one-off 5 year loan. You can borrow a maximum of $10,000 plus $1,800 per full-time-equivalent employee within your business.

    When applying for the loan, you need to be able to declare that your business is viable.

    Your business must have experienced a minimum 30% decline in actual or predicted revenue over the period of a month, compared with the same month last year.

    Applications are open until 31 December 2023 through myIR. If your business does not have a myIR account, you will need to create one to apply.

    Loans will be interest free if they are paid back within 2 years. The interest rate is 3% for a maximum term of 5 years.


    Help with your tax
    If you are finding it hard to meet your tax obligations due to COVID-19, Inland Revenue may be able to help.


    If an employee needs to self-isolate
    If an employee has been asked to self-isolate by a doctor or health official, they legally must stay home until they are told they no longer need to by public health officials.
    If an employee cannot work from home while self-isolating, you may be able to apply for financial support so they can continue to get paid.
    COVID-19 Leave Support Scheme
    If your employees have been asked to self-isolate and they cannot work from home, you can apply for the COVID-19 Leave Support Scheme for them. Employees on a casual contract are also eligible for the payment.
    You can also use the payment to help pay employees who:

    • are sick with COVID-19 and need to isolate until a doctor tells them they no longer need to

    • have been in close contact with someone who has COVID-19

    • are at a higher risk of getting sick from COVID-19

    • live with someone who is at high risk of getting sick from COVID-19, and a doctor or health professional has told people in the household to isolate to reduce the risk of transmitting COVID-19 to vulnerable household members

    • have been asked to self-isolate by public health officials

    • need to stay home and look after a dependent child who needs support to self-isolate.

    The Leave Support Scheme is paid as a 2 week lump sum at the rate of:

    $600 a week for full-time employees

    $359 a week for part-time employees

    Employers and employees need to meet certain criteria to apply for the Leave Support Scheme.
    This payment is available anytime, and is not restricted to a change in Alert Levels.
    You cannot get the Wage Subsidy August 2021, Leave Support Scheme and Short-Term Absence Payment for the same employee at the same time.

    If an employee is waiting for the result of a COVID-19 test
    If an employee has been asked to get a COVID-19 test, they must stay home until they get a negative result.
    If an employee cannot work from home, you may be able to apply for financial support so they can continue to get paid.
    COVID-19 Short-Term Absence Payment
    The COVID-19 Short-Term Absence Payment helps businesses keep paying employees who cannot work from home and:

    • need to stay at home while waiting for a COVID-19 test result

    • need to stay home and look after a dependent child who has been asked to get a COVID-19 test, or

    • live with someone who has been at a location of interest and need to stay home while they wait for the person in the household to get a negative test result.

    Employees on a casual contract are also eligible for the payment.
    You can get a one-off amount of $359 for each eligible worker while they are staying home waiting for test results. The amount is the same for both full-time and part-time employees.
    You can apply for the Short-term Absence Payment any time, not just when there is a risk of community transmission, or change in Alert Levels.
    You cannot get the Wage Subsidy August 2021, Leave Support Scheme and Short-Term Absence Payment for the same employee at the same time.

    Additional support for businesses in Auckland
    As Auckland transitions to the new COVID-19 Protection Framework, businesses will be able to apply for up to $3000 worth of advice and planning support, and then receive up to $4,000 to implement that advice through the established Regional Business Partners programme.
    There will also be funding available for businesses to apply for mental health support for their employees.

  • Seven tools for leaders navigating change.

    Seven tools for leaders navigating change.


    I was asked in a panel last night, ‘How are leaders navigating change?’. The answer for many may seem overwhelming.

    It has been a while since I posted and, in that time, there has been much change. But somethings do remain constant. You cannot grow an enterprise or be an influential leader without continually reviewing the tools and strategies that you apply. There is much written about leadership (and I read a lot) but from all of that I wanted to distill some key ideas.

    Here is a list of tools to help leaders navigate the complexities of what business we are currently facing. The good news from last night’s panel was that the economist said in Australia we might have a ‘softening’ of the economy, rather than a recession. But this does not mean that business will be easy in coming months and years. The world has changed and as leaders we need to too.

    Let’s take a closer look at some of the latest leadership tools that are changing the game.

    1. Emotional Intelligence (EI)

    Emotional Intelligence refers to the ability to recognize, understand, and manage one’s own emotions and the emotions of others. This is a critical component of effective leadership, as leaders who can read their team’s moods, respond to their needs, and handle conflicts are better equipped to create a positive and productive work environment. There are several EI tools available, including assessments, workshops, and coaching programs, that help leaders improve their EI skills and build stronger relationships with their teams.

    1. Mindfulness Meditation

    Mindfulness meditation has been gaining popularity in recent years, and for good reason. Research has shown that mindfulness can help leaders reduce stress, increase focus, and make better decisions. The practice involves paying attention to the present moment and developing a non-judgmental attitude towards one’s thoughts and emotions. By developing a mindfulness practice, leaders can cultivate a sense of inner calm and clarity that allows them to approach challenges with a more balanced perspective.

    1. Design Thinking

    Design thinking is a problem-solving approach that has become increasingly popular in recent years, particularly in the tech and start-up communities. The idea is to put the customer or user at the centre of the problem-solving process, and to use empathy, experimentation, and iteration to come up with innovative solutions. Leaders who use design thinking can tap into the creativity and diverse perspectives of their teams and create products and services that meet the needs of customers in new and exciting ways.

    1. Agile Methodologies

    Agile methodologies have become popular in recent years as organizations strive to become more flexible and responsive to change. The Agile approach is characterized by iterative development, regular check-ins, and close collaboration between team members. Leaders who adopt an Agile mindset can create a more adaptive, flexible, and dynamic work environment, where teams are empowered to take risks, experiment, and continuously improve their processes.

    1. Growth Mindset

    Growth mindset refers to the belief that intelligence and abilities can be developed through effort and learning. This perspective is a powerful tool for leaders, as it helps them cultivate a culture of continuous improvement and growth. By encouraging their teams to adopt a growth mindset, leaders can foster a sense of resilience and persistence, and create a work environment where everyone is encouraged to take on new challenges and strive for personal and professional growth.

    1. Empathy Mapping

    Empathy mapping is a tool used to understand the emotions, motivations, and needs of a target audience. By creating an empathy map, leaders can gain insights into the experiences and perspectives of their customers, employees, or stakeholders, and design solutions that meet their needs more effectively. Empathy mapping is an important tool for leaders who want to build stronger relationships and create more meaningful connections with their teams.

    1. Gamification

    Gamification is the use of game elements and mechanics to engage and motivate people to achieve their goals. This can be a powerful tool for leaders, as it allows them to turn complex and mundane tasks into engaging and fun challenges. By gamifying their work, leaders can create a more positive and energized work environment, and encourage their teams to develop new skills, take on new challenges, and continuously improve.

    Whether these are just food for thought, or something you will seek more information on. The reality is for leaders navigating change that ‘what got us here is not going to get us there’. If the world has changes then so must we.



    Also published on Medium.

  • Mother-Daughter HBCU Grads Say Its ‘Never Too Late’ For School

    Mother-Daughter HBCU Grads Say Its ‘Never Too Late’ For School


    HBCU grad, mother, daughter

    The duo sought inspiration from each other to keep going and obtain their degrees.


    A mother-daughter duo turned HBCU graduates are letting others know about their shared purpose of education.

    Angela Jones and Jordyn Jones are the latest graduates of Southern University and A&M College. However, their walks across the stage showcase a different journey, one that symbolizes their homegrown resilience and determination to reach this academic goal.

    “It wasn’t just about walking across the stage,” Jordyn said, according to HBCU Gameday. “It was about walking in purpose — together.”

    The two did not initially plan to always graduate at the same time. The elder Jones had already earned her Bachelor’s degree nearly three decades ago. Despite the gap, Angela sought to prove that the dream had only deferred.

    “I always felt there was more I wanted to achieve academically,” she said. “I wanted to prove to myself and to my daughter that it’s never too late to pursue higher education.”

    While she did not have to return for another diploma alongside her daughter, their journeys lined up for the Jones’ women to support one another through midterms and beyond.

    “Supporting each other through school at the same time was a blessing,” Jordyn said. “We leaned on each other during tough assignments and moments of doubt. Whether it was a word of encouragement, a prayer or just knowing we weren’t alone, we kept each other going.”

    In fact, it was her daughter’s matriculation through undergrad that inspired Angela to enroll back in. What she did not expect, however, was for the younger Jones to then find that drive from her.

    “Her determination inspired me to keep going, even when things felt impossible,” explained Jordyn. “She taught me that with the right mindset and faith, you can overcome anything.”

    This faith and familial support led to both of them accomplishing this feat, doing so together as they forge a new legacy.

    This milestone means everything for our family,” expressed Angela. “It represents generational growth, breaking barriers and proving that dreams can be achieved no matter the circumstances. Growth doesn’t stop at any age. Your goals are still valid, no matter how much time has passed.”

    Now, the Joneses are celebrating their double achievement as educated Black women with HBCU degrees. The mother-daughter duo hope to inspire other families to obtain an education if they feel called back to class.

    RELATED CONTENT: Black Students Are Keeping Graduation Traditions Alive Even As DEI Crackdown Limits The Festivities



  • This 0 MacBook Air Handles Your Hustle Without Complaints

    This $200 MacBook Air Handles Your Hustle Without Complaints


    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    One thing to keep in mind when getting a laptop to support your professional needs is that not every job needs the latest M-series MacBook. If your goal is reliable performance, decent battery life, and that always-satisfying Apple experience—without obliterating your tech budget—this refurbished Apple MacBook Air 13.3″ (from 2017) might be exactly what you’re looking for.

    At just $199.97, it’s a compelling option for entrepreneurs, frequent flyers, remote teams, or anyone needing a no-fuss, high-functioning laptop. Whether you’re outfitting new hires, building a small remote team, or just need a travel-friendly workhorse for flights and coworking spaces, this deal checks all the right boxes.

    Powered by a 1.8GHz Intel Core i5 processor with 128GB SSD and Intel HD Graphics 6000, this MacBook Air can easily handle productivity apps, video calls, and browser-based work. The 13.3-inch Retina display (1440×900) gives you enough screen real estate for spreadsheets, docs, or Netflix—no judgment here.

    And with Wi-Fi, Bluetooth, and a 12-hour battery, you’ve got the flexibility to work wherever you find a signal and a seat.

    A business-savvy no-brainer

    Sure, it’s not the newest model, but at this price, it’s a smart choice for businesses that are looking to scale or support remote productivity without buying into another $1,000 machine. It’s also ideal as a reliable secondary laptop for traveling professionals who’d rather not risk their $2,000 daily driver at airport security. It’s been cleaned and inspected, and arrives with the possibility of some light scratching or minor blemishes.

    All in all, it’s a legit Apple laptop with great performance, for just $200. You’ll get what you need, save what you don’t, and maybe even impress a client or two with how resourcefully you roll.

    Get a top-quality refurbished Apple MacBook Air for just $199.97 (reg. $999) with free shipping when you order through July 20.

    Apple MacBook Air 13.3″ (2017) 1.8GHz i5 8GB RAM 128GB SSD Silver (Refurbished)

    See Deal

    StackSocial prices subject to change.

    One thing to keep in mind when getting a laptop to support your professional needs is that not every job needs the latest M-series MacBook. If your goal is reliable performance, decent battery life, and that always-satisfying Apple experience—without obliterating your tech budget—this refurbished Apple MacBook Air 13.3″ (from 2017) might be exactly what you’re looking for.

    At just $199.97, it’s a compelling option for entrepreneurs, frequent flyers, remote teams, or anyone needing a no-fuss, high-functioning laptop. Whether you’re outfitting new hires, building a small remote team, or just need a travel-friendly workhorse for flights and coworking spaces, this deal checks all the right boxes.

    Powered by a 1.8GHz Intel Core i5 processor with 128GB SSD and Intel HD Graphics 6000, this MacBook Air can easily handle productivity apps, video calls, and browser-based work. The 13.3-inch Retina display (1440×900) gives you enough screen real estate for spreadsheets, docs, or Netflix—no judgment here.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

  • Thriving Without Cookies: Ad Targeting That Works

    Thriving Without Cookies: Ad Targeting That Works


    Digital advertising run through ad networks and exchanges traditionally relied on third-party cookies to track people online and personalize ads. However, rising privacy concerns are pushing for moving beyond cookies to personalize user ads. 

    (more…)