Category: Business

  • DemandJen’s Outreach Tips [+ Video]

    DemandJen’s Outreach Tips [+ Video]


    Most sales outreach fails. Not because reps aren’t trying hard enough, but because they’re saying the wrong things at the wrong time.

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  • Israeli Airstrikes Damage Iran’s Nuclear Sites, Experts Assess Impact

    Israeli Airstrikes Damage Iran’s Nuclear Sites, Experts Assess Impact



    Israel’s airstrikes have caused considerable damage to Iran’s nuclear program. The full impact of these strikes is still being evaluated by experts. This situation poses a significant challenge for both the US and Israel as they deliberate on their next course of action.

    What Happened: According to a report on Saturday, the airstrikes launched by Israel have resulted in significant damage to Iran’s nuclear facilities. However, experts are of the opinion that these strikes have not entirely wiped out the program. 

    Rafael Mariano Grossi, the Director General of the International Atomic Energy Agency, revealed that while the surface facilities at Natanz, Iran’s primary nuclear-fuel site, were destroyed, the main underground halls where uranium enrichment occurs are still operational, reports Bloomberg.

    In retaliation to the attacks, Iran targeted Israeli cities with hundreds of ballistic missiles and drones. The strikes also resulted in the death of nine top scientists who were instrumental to Iran’s nuclear aspirations.

    These developments have cast a shadow over the future of US-Iran talks that aim to limit Tehran’s nuclear activities in return for relief from sanctions.

    Also Read: Intel Clues Hidden in Pizza Orders? Pentagon Orders Surged Just Before Israel Hit Iran

    Experts have expressed concerns that the airstrikes could complicate the monitoring of Iran’s nuclear activities, as inspectors backed by the UN may not be able to access the sites for an extended period.

    Fears are also mounting that Iran might move uranium to a hidden location or that the IAEA may not be able to account for all of Iran’s nuclear materials due to the damage inflicted.

    The current situation puts the US in a tight spot, as the only feasible way to destroy the enrichment site at Fordow, which is located beneath a mountain, would be through the use of massive bunker-buster bombs, a weapon that only the US possesses.

    Why It Matters: The recent airstrikes and their aftermath have heightened tensions in the Middle East, with potential global implications. The future of US-Iran talks hangs in the balance, and the potential for further escalation remains high.

    The situation calls for careful diplomacy and strategic decision-making from all involved parties.

    Read Next

    Iran Fires Ballistic Missiles At Israel, Tel Aviv Struck

  • Starting off the new financial year the right way!

    Starting off the new financial year the right way!


    Just like any other new year we start off with good intentions however the difference between success and failure depends on how hard we work at our resolutions. Sitting down and planning our goals for the year ahead is important and this planning time can help us achieve our goals. .

    Goal setting helps us to visualise what we want to achieve in our business and what steps need to be taken to achieve these. Visualising what can happen if you don’t make goal planning a priority can be a good motivator for you to take positive actions.

    Visualise this; what happens if you are constantly overspending in your business and personally life? The stress of not being able to pay your bills on time is one, which can then lead to penalties and interest being applied. It’s never pleasant when your holiday savings need to be used to pay down business debt.

    Creating a budget and sticking to it. (check out our article on budgeting to help and the resource section for budget templates). It doesn’t matter whether you need to buy groceries or a new computer for the office. You want to make sure every spend is a good one. If you have created a budget where you can track income and expenses, you’ll know exactly what you can and cannot afford. For those on Xero check out the Xero Budget Manager .

    What can you do to be able to afford what you want? Work on your business plan.

    This new financial year make it a habit to work on your business plan and if you don’t have one yet, the best way forward is to create a business plan to help achieve your goals.

    Your business plan will help you to look at all areas of your business from marketing to financials so you can set yourself goals to achieve. For example, if you need to increase revenue what actions can you take? Write them all down in your business plan as SMART goals. A business plan is a live document which means you can update it and improve as you go. Check out our article on Business planning tools to find an option that can help you.

    A great tip for business planning and budgeting is to find a business advisor. The person you have to answer to when you don’t do what you say you’re going to do. It could be a business coach or your accountant, but it’s a great motivator when you have to answer to someone besides yourself.

    Remember to include tax planning (income tax, GST, FBT, and provisional tax etc), which includes when you need to have returns done by, and ensure your payment plan is included in your budget. There is nothing worse than thinking you have enough money to book a great holiday to realise that you have a provisional tax payment due to next week and don’t have enough money set aside!

    Need helpful templates and guides? Take a look at these informative resource links:

  • How the cash flows’ will determine how you grow.

    How the cash flows’ will determine how you grow.


    Looking to grow? It’s all about the cash flow

    Every business owner knows cash is king. But many find themselves on the back foot managing their cash flow just to keep their head above water.

    What if you have growth ambitions? How do you set the business up financially to make strategic investments or seize opportunities?

    Educate yourself. It is not enough to say, “oh, my accountant does it.”  No matter how much we value their input, it is really up to us. Only we can make the decisions of how we allocate cash (and time) to what projects.

    Make sure you take advantage of the myriad of courses available for you to skill yourself up and become cash flow confident.

    What does it mean to becoming cashflow ‘confident’?

    1. An understanding of cash flow
    2. Knowing where your cash is
    3. Channelling the cash appropriately to extract the best value

    Your time (and energy) are as important. Keep your eye on the big picture and make sure you’re investing your own time where it has the most impact. Perhaps you could think of this a ‘ROTI’ (Return on Time Invested)

    You have probably heard of the adage, “work on the business, not ‘in’ it.” But what should you do when you find yourself on the treadmill?

    I often say, you know, who owns your business? Do you own the business or does it own you? And if it owns you, it’s really time to have a talk to yourself.

    By channelling your cash into operations or investment, you can choose who and what time to make available. 

    These choices enable you to outsource the elements of your business that you loathe and assist you to focus on the ones you love where time is money and money is time.

    I’ve got a lot more to say on this topic. You can dig deeper with this recent video interview I did with Airwallex. I hope these insights work as well for you as they did for me.

    For more information on the #choosegrowth campaign with Airwallex click here

     



    Also published on Medium.

  • Stacey Plaskett Lets Treasury Secretary Know Not To Interrupt Her

    Stacey Plaskett Lets Treasury Secretary Know Not To Interrupt Her


    Rep. Stacey E. Plaskett (VI)

    The tense exchange took place June 11 as Bessent was being grilled about a number of things concerning America’s economic status.


    U.S. Rep. Stacey Plaskett (D-VI) took the time to remind Treasury Secretary Scott Bessent that she is not like her other colleagues and will not be interrupted during a House committee hearing. 

    The tense exchange took place June 11 as Bessent was being grilled about a number of things concerning America’s economic status. When Plaskett noted how the stock market has dropped since President Donald Trump took over the Oval Office, the treasury secretary interrupted with claims that her reporting was “incorrect” — but he learned not to do it again. “Let me get something straight with you first here. I’ve seen you interrupt everyone,” Plaskett said. 

    “When you come to someone’s house, you respect their rules, and in this house, we don’t interrupt individuals, and you’re not going to interrupt my time.” 

    As Bessent seemed to be taking her stance as a joke, cleaning his glasses as she scolded him, Plaskett gave him some advice on what he could do in the meantime. “I’m going to give you time to respond. You may want to jot down some notes about things that you don’t agree with me on so you can respond to them at that time,” she continued. 

    “But while I am speaking as the person holding this time, you will refrain from speaking, sir, until I am done, and then I will give you time to speak, okay?” 

    Bessent responded, saying, “I look forward to the facts.” 

    According to NJ.com, the Treasury leader claims the stock market has been up since the first day of 2025, with reference to the S&P 500 index. When Trump took office on Jan. 20, the S&P 500 closed at $6,049.24 just one day later. As of June 11, it closed at $6,038.81. He blamed a staffer who may have presented incorrect information, resulting in the exchange. “Well, first of all, I would fire the staffer who did that chart because it stopped in February 2025, and prices are down substantially since then. But that’s an inconvenient truth,” he said. 

    “Secondly, the S&P, if the congresswoman would care to check Bloomberg, the stock market as judged by the S&P, which is the most widely held index by Americans’ 401(k)s, is up on the year.” 

    As the video went viral on social media, Plaskett was met with misogynistic comments, claiming her “PMS cycle” may have been synced. However, like the exchange, she took the time to respond, saying the cabinet member was out of control. 

    Bessent responded to the clip on X stating, “This is the People’s House. And the people deserve to hear the facts.” And the facts are, according to a report released by the Labor Department, that prices for consumers went up by 2.4% in May 2025 in comparison to May 2024.

    RELATED CONTENT: DEL. PLASKETT SLAMS QUALIFIED IMMUNITY, CALLS IT MODERN-DAY KKK POLICE



  • The Next Chapter for Streetball? How Creators Are Taking Over Basketball

    The Next Chapter for Streetball? How Creators Are Taking Over Basketball


    Opinions expressed by Entrepreneur contributors are their own.

    Every basketball player dreams of making it to the NBA — but for most, that dream goes unrealized.

    “When you stop playing, a part of your identity as a basketball player fades,” says Scotty Weaver, a former college hooper turned basketball content creator. “It’s always that feeling of never making it.”

    While playing overseas or in semi-pro leagues is still an option, it rarely comes with the recognition that the NBA offers. With The Next Chapter, Weaver is aiming to change that.

    Co-founded with fellow basketball creator D’Vonte Friga, The Next Chapter (TNC) is a premier 1v1 basketball league spotlighting some of the most dynamic streetballers in the game. Players go head-to-head for cash prizes in a format reminiscent of cage fighting.

    Related: 7 Lessons from Basketball to Help You Succeed in Business

    The prologue

    Weaver was in the streetball content world long before TNC, starting out working with BallisLife doing content with their East Coast squad, where he met standout player Isaiah Hodge, aka Slim Reaper. They left Ballislife and started making their own street ball content with a group called The Wild Hunt. Weaver would bring his Wild Hunt team to local parks and film five-on-five basketball videos.

    “We had a bunch of guys who were characters,” Weaver says. “Slam dunkers, guys doing creative dribbling, big talkers. Everyone brought their own personality and energy.”

    The five-on-five format helped draw big crowds, but it made it tough for Weaver to pay the players involved consistently.

    “To help pay the team, we asked after the event if they wanted to run some one-on-ones with people at the park,” he explains. “When that video comes out, we’ll post it as the next chapter — and whatever it generates will be how we pay you. So your ability to earn is directly tied to your performance in the video.”

    That model incentivized players to talk trash, play flashy and stand out, turning the games into even better content.

    They started featuring one of their players, Lah Moon, in a one-on-one after every park run, challenging the best and bravest from the crowd. After a string of undefeated performances, Moon finally met his match in former college hooper Nasir Core, whose dominant showing made him a standout in the community.

    Sensing they were onto something, Weaver brought Core in as another featured one-on-one player, laying the groundwork for what would eventually become The Next Chapter. Season One featured seven players, each compensated based on how well their videos performed. They shot all seven episodes in a single day and posted them over several months.

    “Season one did great,” Weaver says. “Players started to see how much money they could make on this.”

    What began as a way for players to make some extra money has unexpectedly evolved into a potential career path for streetball creators.

    “We just paid attention to what people wanted to watch,” Weaver says. “What we’re building is a basketball league — whether it’s one-on-ones, two-on-twos, three-on-threes, or five-on-fives. Right now, we’re focused on ones because they’re far more marketable. But we never want to close ourselves off to the idea of doing it all.”

    Related: ‘This is the Future’: WNBA Legend Lisa Leslie Reflects on the WNBA’s Growth and Championing Small Business

    The ‘UFC’ of hoops

    TNC’s marketing strategy channels the spirit of Vince McMahon and Dana White, building stars by spotlighting unique personalities and skill sets. YouTube phenom Devonte Friga knows this process well, having grown his personal channel to over a million followers.

    “We’re trying to build the UFC of one-on-one basketball,” Friga says.

    He points to one of TNC’s standout players, J Lew, whom the marketing team cleverly labeled “the internet’s shiftiest hooper.”

    “There are so many players like that — each with small, unique parts of their game that define who they are. Take NAS, for example. Online, he’s dominant. He doesn’t just win — he wins big — and makes sure everyone knows it. Then there’s Moon, whose unorthodox one-on-one style is so distinctive that NBA 2K flew him out to capture his crossover move, even though he’s not an NBA player. It’s those little things — the way a player stands out — that turn them into a star.”

    The next chapter for The Next Chapter

    Although most TNC players are streetballers, the league is experimenting with a new format on June 6: a one-on-one showdown between former NBA players Lance Stephenson and Michael Beasley, with $100,000 at stake.

    The matchup will serve as the finale of Season 2, which featured 20 episodes of the two pros coaching opposing squads, building anticipation for their long-awaited faceoff. The event will be available via pay-per-view, a bold move for a league whose audience is accustomed to free content.

    Still, Weaver is confident fans will see the value.

    “I think it’s about proving to your audience that when you ask them to spend their money, there has to be a clear sense of value — like, wow, I actually got something great in return — rather than, this just feels like the same thing I was getting for free, but now I have to pay for it.”

    While some details are still being finalized, Weaver estimates that moving forward, about 95% of TNC content will remain free, with roughly 5% behind a paywall.

    While others — like former NBA star Tracy McGrady with his OBL league — have explored the 1v1 basketball space, The Next Chapter is carving its path from the ground up.

    “Unlike Tracy’s league, we don’t need to be something big right away,” says Friga. “What we’re building is completely different, and I believe it has the potential to become a billion-dollar industry.”

  • 7 Most Reliable DSPs for Advertising Agencies in 2025

    7 Most Reliable DSPs for Advertising Agencies in 2025


    Programmatic buying is changing fast. 

    Media agencies are navigating fragmented identity, surging CTV consumption, and tighter client ROAS expectations while AI rewrites how bids, audiences, and placements are optimized in real time. 

    The challenge? Choosing a demand side platform (DSP) that stays reliable, scalable, and transparent as signals disappear and spend shifts across screens.

    This guide breaks down the most reliable DSPs for advertising agencies based on differentiators like AI bidding, addressable CTV reach, omnichannel automation, and emerging-market scale. Each section includes transparent pros, limitations, and FAQs, ideal for media teams comparing platforms for performance, transparency, and operational fit.

    Keep reading to learn how top-performing DSPs like StackAdapt, The Trade Desk, Quantcast, and Basis help ad agencies optimize ROAS, unify workflows, and prepare for a cookieless future.

    (more…)

  • I Put Grok vs ChatGPT Head to Head and One Stood Out

    I Put Grok vs ChatGPT Head to Head and One Stood Out


    I didn’t think I needed yet another AI chatbot until Grok popped up on my Twitter, ahem, X feed, with Elon Musk’s name stamped all over it. A chatbot with a sense of humor? That’s how it was being pitched, and I’ll admit, I was skeptical, but intrigued. 
    I’ve relied on ChatGPT for everything from outlining articles to naming projects, so I wasn’t sure Grok had anything new to offer. But curiosity won.

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  • Gen Z Turns To Siblings And Side Hustles To Afford Homes Amid Soaring Prices

    Gen Z Turns To Siblings And Side Hustles To Afford Homes Amid Soaring Prices



    Steep home prices and high mortgage rates are leading Gen Z to find innovative ways to become homeowners. One popular strategy seems to be co-purchasing homes with siblings.

    What Happened: According to Bank of America’s 2025 Homebuyer Insights Report, 22% of Gen Z homeowners reported purchasing their home with a sibling in 2025.

    According to a Fortune report, the figure is up from 12% in 2024 and 4% in 2023. At the same time, 30% of Gen Z buyers said they took on a second job to fund their down payment, compared to 28% the previous year and 24% the year before that.

    Co-purchasing homes outside of romantic partnerships is on the rise. Almost 15% of Americans have done so, according to a 2024 JW Surety Bonds survey. Gen Z’s main source of support is family. 21% of future Gen Z buyers plan to depend on family loans, compared to 15% of overall respondents.

    See Also: Gen Z Feels Judged For Their Money Decisions And Half Faults Schools For Budget Blowups, Finds Poll

    Why It Matters: Uncertainty in the housing market has led 60% of current homeowners and would-be buyers to be unsure if it is the right time to purchase. This is up from 57% in 2024 and 48% in 2023.

    Despite challenges, BofA’s head of consumer lending, Matt Vernon, said Gen Z is not waiting to take action: “They are finding creative ways to afford down payments and working hard to improve their financial futures.”

    The desire to own a home is still strong: “Even with the challenges they face, younger generations still understand the long-term value owning a home offers them,” Vernon added.

    U.S. Census Bureau data shows the homeownership rate for those under 35 fell to 36.3% in late 2024 but rose to 36.5% in early 2025. Redfin now reports home prices falling in 11 of the 50 largest metro areas, stating that the “balance of power in the U.S. housing market has shifted toward buyers.”

    Even though Zillow is projecting a 1.9% decline in values by year’s end, Gen Z is not waiting for perfect conditions.

    Read Next:

    Photo courtesy: Shutterstock

    Market News and Data brought to you by Benzinga APIs

  • Working From Home

    Working From Home


    Covid 19 has made it a necessity to be able to work from home, and with the increase in online cloud based software it has made it possible to start up your laptop and work from almost anywhere. Even though it can be convenient working from home it comes with a whole new set of challenges.

    Working from home can make it harder to switch off and it’s easy to answer emails after work hours which can create availability expectations.

    Create a space to work in

    This can be a specific room/office or a space that is dedicated only to work. By separating your home and work spaces it can make it easier to switch off at the end of the day. Trying to balance a laptop on your lap while you’re working on a couch is not practical for long periods of time. Keeping your workplace clutter free can help you to concentrate.

    Your hours should stay the same as they would have been in your office. Turn off your email notifications so that you aren’t distracted from the task at hand and check your inbox every couple of hours or between tasks. Answering every email notification instantly will constantly break your concentration and will increase the time taken to complete tasks.

    Set a regular start and finish time for the day and include breaks for lunch and stretching if you’re at a computer all day. Identify the most important tasks that need to be completed for the day and start with those.

    Working from home can mean you could go a whole day or even a week without seeing anyone else. Prioritise your jobs and be realistic about what you can complete each day especially for those also having to home school kids. Ensure you take breaks to re-energise yourself and communicate with others even if it’s online. I regularly email the person I sit next to at work to check in and see how there weekend was just the same as we would chat about it on a Monday Morning.

    The fresh air and natural light are good for you and your body needs movement for your blood to circulate. Take a walk and get away from your desk, it’s important to leave your house even if it’s for short breaks.

    Working from home can improve productivity in some people however it can cause negative practices in others. Remember to practise self care and prioritise mental and physical well being. Work out what best works for you, remember everyone else is also working from home and may have tips or software that will make your job easier. Join some facebook groups and remember to communicate with others.