Author: blogs2025

  • New Themes for YOU this New Year!

    New Themes for YOU this New Year!


    New Themes for YOU this New Year!

    January 11, 2022 –

    This post is sponsored by Babbleboxx.

    Can you believe it’s 2022?! These days, weeks, & months are truly flying back, yet sometimes feel to be going super slow. Anyone else?

    I was just chatting with one of my clients and we were talking about how everyone around us is either sick, tired, or needing a break.

    It’s interesting because I feel like everyone feels this huge pressure when we strike a new year, that we need to have everything together and kick off with a BANG. When in reality, a lot of us are tired from the holidays, moving (like us), & sometimes can go into the new year relaxing on the couch before moving forward.

    I am all for goals & having something to work towards, but I’m also for giving ourselves grace through it all and listening to our body.

    For example, I was run down going into the new year. Lots to catch you guys up on, but we moved out of our more recent townhouse and by the end of the week when New Years Eve came, I stayed on the couch.

    The next day? I walked Kita, napped, and then went to bed.

    I had all intentions of hitting some big workout on New Years Day, but my body was tired and I felt like I was starting to get sick….I know my body and I know my “signs” and they were all flaring up so for me, I needed a few days to recharge and move slow before I truly felt like I could GET AFTER IT on Monday. And that’s what I did!

    I’m not here to say, sit on the couch all day everyday, because I know that motivation will come and go, but over the long run, I’m super consistent with fitness and knew that I could get back into after a few days off to let my body recharge.

    For the New Year, I personally want to set some awesome goals for myself with fitness, but also work on taking care of ME. Making sure I’m nourishing my body with nutrient dense foods while also allowing my own “balance” in all foods, make sure to sleep enough, drink enough water, & do things that make me feel good because the more I’m good, the more I can be good for others.

    New Themes for YOU this New Year!

    My friends at babbleboxx have perfect timing as they sent over their Resolution Reset box filled with awesome products for this theme! I’m going to walk you through the products and chat about different ways to incorporate these “themes” into your 2022!

    Can we just chat about the amount of LOVE I have for a good pen!? 

    I am SO particular that it’s comical. I will only buy certain gel pens to use to write my client programs. They have to flow nicely and not bleed onto my pinky as I write.

    I was sent this (adorable) Zebra Pen Journaling Set and I’m IN LOVE.  Not only do I love the colors but I love how they write.

    In addition to the gel pens were Midliner Highlighters that are perfect for highlighting with their chiseled tip or fine point sides for all marking applications. 

    I used these right away in my new planner for the New Year and loved using different colors for different topics and to-dos!

    Zebra Pens is offering a discount code for 15% off using RESOLUTION15 at checkout for their midline highlighters, midline brushes, & Sarasa Clip at Zebrapen.com.

    While I always want myself and others to get enough vegetables and fruits in their day, adding in something like Beetology is a great way to get in the benefits of beets.

    These beverages pack vitamins and minerals that can help fight inflammation, support immunity, lower blood pressure, and much more.

    The Beet & cherry is SO good cold and even more delicious mixed over ice with this next new product they sent….

    If you know me, you know that I’m not a big drinker. I’ve just never been into it but I do enjoy a glass of wine on occasion and a good mixed drink if I’m out to dinner or with friends. 

    I do think you can enjoy alcohol in moderation and still attain your fitness goals, but alcohol in excess can cause some issues or make it harder to achieve those goals based on how the body processes it.

    The company Monday sent their Zero Alcohol Gin which is an awesome blend of citrus, juniper, natural botanicals, and spices that even finishes with a kick!

    I had my father-in-law sample it and he even said it would be good in a mixed drink.

    This would be fun to use for someone like me who likes to make up fun drinks to enjoy but doesn’t always want the alcohol. 

    Monday is offering a discount code KASEY15 for 15% off anything on the website except subscriptions. One use per customer only and expires Jan. 31st, 2022.

    If you’re like me, I put on lotion directly after the shower to really lock in the moisture and I’m pretty particular about what I pick. 

    Tree Hut sent over their Vitamin C Whipped Body Butter which is perfect for this time of the year with drier skin lurking! It will leave your skin soft and smells amazing.

    The whipped body butter has Natural Shea Butter for moisture, AHA for fresher looking skin, & Vitamin C for a powerhouse boost for brighter skin.

    The formula is also formulated without parabens, sulfates, alcohol, or formaldehyde donors which are things I look for in skin products and it SMELLS AMAZING!!

    As a Trainer, I am constantly being asked how to get more protein into my client’s days. Trust me, would I love to be able to sit down for 3 balanced meals each day? YES. But can I with my schedule? Nope! That’s where adding in a protein smoothie or shake is my GO-TO tip for others and myself!!

    Shaklee is one of the leading nutritional companies founded by Dr. Shaklee, who, FUN FACT, invented the first multivitamin in the US more than 100 years ago! Crazy!

    I was sent two products from their company to try.

    One was their Life Shake Soy Protein in French Vanilla. I’m a huge fan of anything “French vanilla” as it brings me back to childhood when my Grandma would make us milkshakes with French vanilla ice cream.

    With this shake, it’s an easy way to add 2 scoops to any liquid or smoothie base for a complete 20 grams of protein, 6 grams of fiber, & 24 essential vitamins & minerals! 

    We’re currently staying with my in-laws so I gifted this to her as she’s been looking for a high protein snack throughout the day.

    Shaklee also sent over Collagen-9, which if you’ve been following me for a while you know that I’ve used Collagen on and off for years. 

    Shaklee offers the most Complete Collagen Product because it actually Includes all 9 essential amino acids, 10 g of collagen, and a powerful combination of biotin and vitamin C, which can promote healthy skin, hair, nails, and joints.

    It’s really easy to take collagen as well! I like to add it into hot coffee or a smoothie.

    So what do you say? Let’s kick off the new year with some new themes to add into our lives! You can head over to my TikTok or Instagram to watch a fun video I put together with all of these products.

    Thank you all for the support in 2021 and more to come in 2022! (potentially a website update?! woo!)

    Be true to you,

    xo Kasey

     



  • Kit Review 2024 | Smart Passive Income

    Kit Review 2024 | Smart Passive Income


    If you’re looking for your next email marketing platform, and you’re curious if Kit is right for you, well, you’re in the right place! Here’s our comprehensive Kit review for 2024, which will cover:

    • What Is Kit?
    • Why do I need an email service provider (ESP)?
    • The rebrand from ConvertKit to Kit
    • Kit Features
    • Kit Pricing
    • Key Benefits of Kit
    • Drawbacks of Kit
    • Kit & Email Marketing: More Resources to Read, Listen & Learn

    What is Kit?

    Kit is an email service provider (ESP). Essentially, it’s a technology service that lets you send email campaigns to a list of subscribers. Kit is one of literally hundreds of ESPs out there, and—full disclosure—it happens to be the one we prefer and use at SPI.

    Although we’re biased, we can still be objective! In this post, we’ll cover the features, benefits, and drawbacks of Kit as we see them, to help you decide if it’s the right ESP for your business.

    Email marketing strategy: Why you need an ESP

    If you’re reading this, you might already know what an ESP is and why you need one. But in case you don’t, an ESP is the most important piece of technology to support your email marketing strategy.

    Email marketing is one of the most powerful methods to build relationships and market your products and services to your audience. Let’s talk about why that is.

    In its most basic form, email marketing involves you sending emails to a group of people who’ve chosen to hear from you by “subscribing” to receive emails from you. You could technically use a simple email program like Gmail to accomplish this—but we don’t recommend it, because you’ll quickly find it insufficient (and because your personal email account will get flagged as spam if you send too many emails from it!).

    As your business grows and more people subscribe to get your emails, you’ll want the ability to do more sophisticated things with your email marketing, like customizing the emails people get according to their interests, and using reports and analytics to determine what’s working well or not.

    You also need to make sure you’re respecting people’s privacy and not spamming anyone. An email service provider also helps you to stay in compliance with government regulations around the world, such as the CAN-SPAM act in the United States, the General Data Protection Regulation in the European Union (GDPR), and the Canada Anti-Spam Law (CASL).

    Things can quickly get out of hand without the help of a dedicated email marketing platform. That’s where an ESP like Kit comes in.

    Okay, let’s get into the nitty gritty of Kit’s features!

    Psst… Want to grow your email list and learn powerful segmentation and automation strategies that allow your business to run on its own? Check out the Email Marketing Magic course.

    Kit features

    These are the key features of Kit, organized by how you’ll use them.

    Sending emails

    • Autoresponders/drip campaigns (sequences): Send a sequence of pre-written emails automatically to a specific segment of subscribers on your list, triggered by a specific event or action, with the aim of guiding them to take a specific action. 
    • Broadcast emails: Send standard announcements or one-time emails to your subscribers on a specific date.
    • CAN-SPAM, GDPR, and CASL compliance: CAN-SPAM, GDPR, and CASL are laws that set the rules and requirements for commercial email messages, and give recipients the right to have you stop emailing them—so compliance is crucial!
    • Dynamic (personalized) email content: Your email content can display different text or images, according to your customer segmentation.
    • Responsive email templates: Ready-to-go email designs, as well as the ability to create your own custom templates. Kit automatically formats your landing pages for various devices, such as desktop computers and mobile phones.
    • WYSIWYG email editor: The built-in email editor lets you see how your email will look with your template’s styling applied while you’re composing it.

    Collecting new subscribers

    • Custom responsive landing pages: Use the included tool to quickly create a landing page to collect email addresses. Kit automatically formats your landing pages for various devices, such as desktop computers and mobile phones.
    • Embeddable forms: Collect email subscribers anywhere on your website by dropping in a Javascript or HTML form, or by using the WordPress plugin.
    • Site builder: Create a website directly on Kit to publish newsletters, host a digital storefront to collect payment for one-time or subscription products, and build custom pages. Set up a landing page and collect payment for one-time or subscription products right inside Kit.
    • Visual automations: Kit allows you to create rule-based paths using if-then logic, so that when a subscriber takes a particular action, you can send them pre-defined emails or add them to a segment.

    Learning about your subscribers

    • A/B testing: Kit lets you test different subject lines for your emails, and automatically determines the winner based on their respective open rates.
    • Reporting/analytics/ROI tracking: Learn how often your subscribers open your emails, click on links, and complete various actions.
    • Segmentation/tagging: Segmenting your subscribers into different categories (similar to but more powerful than other programs’ “lists”) allows you to send them emails that are better tailored to their needs and interests.
    • Polls. Add polls directly to emails to engage with and collect information about subscribers, which you can then use to build segments.

    Growing your income

    • In 2022, Kit Commerce was added to the platform, allowing users to try selling digital products to their subscribers by creating customized product pages that can be embedded in your emails, along with automated sales funnels.
    • The current iteration of Kit also features a site builder. You can create a website directly on Kit to publish newsletters, host a digital storefront to collect payment for one-time or subscription products, and build custom pages.

    Connecting with and supporting other creators: The Creator Network

    • In 2023, Kit launched the Creator Network, which helps users guide their audience members to discover other creators and get discovered in turn.
    • You can also get paid for Creator Network recommendations you make via the aptly named Paid Recommendations.

    Expanding the platform’s capabilities: App store

    • As part of the 2024 rebrand, they also launched an app store, where you can find custom apps to do more with Kit. The app store will launch with five apps: KitBoard (add CRM to your account), Wordsmith (turn YouTube videos into newsletters, SavvyCal (add booking widgets to emails), Mighty (connect your Mighty community and content with Kit), and SegMetrics (learn about how you gain, engage, and convert subscribers).
    • Kit also offers a self-service app builder to create your own add-ons. (As of this writing, the service is currently in beta.)
    Kit logo

    Start your Kit account — free for your first 10,000 subscribers!

    From “ConvertKit” to “Kit”: Behind the rebrand

    In summer 2024, the company previously known as ConvertKit officially became Kit. The new name was announced in July during the Craft + Commerce Creator Conference and went live in October. (They had previously rebranded to Seva in 2018, but considerable negative feedback to the new name caused them to revert to ConvertKit until this year.)

    The change to Kit was more than a name change, though, because the company launched several big new capabilities to their platform as well. We covered some of the new features in the section above, but here are the highlights:

    • An app store where developers can create add-ons to augment Kit’s capabilities
    • A central data hub with enhanced reporting
    • An expanded Creator Network to help users find new collaboration partners

    Kit also made a point of rebranding in public by sharing information about the rebranding process through blog updates, live-streamed design sessions, and a four-part YouTube mini-documentary. This transparency gives an interesting insight into the company’s thinking. And we think it’s a smart move given how their previous rebrand went.

    With that out of the way, let’s talk about pricing.

    Kit pricing

    For a long time, Kit only offered paid plans. But in December 2019, the company announced a new free tier if you have fewer than 1,000 subscribers. They recently expanded the free tier to include creators with up to 10,000 subscribers.

    Here are Kit’s pricing options as of October 2024:

    Kit Newsletter Plan

    • $0/month for up to 10,000 subscribers

    The Newsletter plan includes:

    • 1 basic Visual Automation
    • 1 email Sequence
    • 1 user
    • Unlimited landing pages, opt-in forms, and email broadcasts
    • Audience tagging & segmentation
    • Sell digital products
    • Run paid newsletters & subscriptions
    • Newsletter feed & website
    • API Access
    • Free Recommendations (required—at least one recommendation slot to grow your list by cross-promoting with other creators)
    • Smart Recommendations (auto-recommendation of similar creators to help you grow your list)
    • 24/7 support

    Kit Creator Plan

    • $9/month for up to 300 subscribers (paid annually; $15 if paid monthly)
    • $25/month for up to 1,000 subscribers (paid annually; $29 if paid monthly)
    • Tiered pricing up to $1,916/month (paid annually; $1,916 if paid monthly) for up to 400,000 subscribers

    The Creator plan includes:

    • All the features of the Newsletter plan
    • Unlimited Visual Automations
    • Unlimited email Sequences
    • 2 users
    • Free migration from another tool
    • Free Recommendations
    • Paid Recommendations
    • Remove Kit branding
    • Third-party integrations
    • RSS campaigns
    • Polls

    Kit Creator Pro Plan

    • $25/month for up to 300 subscribers (paid annually; $29 if paid monthly)
    • $50/month for up to 1,000 subscribers (paid annually; $59 if paid monthly)
    • Tiered pricing up to $2,166/month (paid annually; $2,599 paid monthly) for up to 400,000 subscribers

    The Creator Pro plan includes:

    • All the features of the Creator plan
    • Unlimited Visual Automations
    • Unlimited email Sequences
    • Unlimited users
    • Facebook custom audiences
    • Newsletter referral system
    • Edit links in sent broadcasts
    • Subscriber engagement scoring
    • Advanced deliverability reporting
    • Insights dashboard
    • 24/7 Priority support

    Both the Creator and Creator Pro plans offer a 14-day free trial so you can see if it’s right for you before committing.

    We’ll keep this post updated with the latest Kit pricing, but you can also visit the pricing page on the Kit website.

    Let’s get into the reasons we like Kit next!

    Benefits of Kit

    We’ve used Kit to power Smart Passive Income’s email marketing for several years. In that time, we’ve found it to be the ideal ESP for our needs. We also think it’s a great solution for a range of entrepreneurs and digital creators looking for a robust, feature-rich email marketing platform.

    The best email service provider for new entrepreneurs.

    Easy to learn, powerful when you need it.

    Kit logo

    From where we sit, the power of Kit falls into two main categories: user benefits, and audience benefits.

    Kit benefits from the user’s standpoint

    First, Kit has everything a business owner needs to get up and running quickly:

    • You can collect emails.
    • You can set up a simple landing page to collect emails.
    • You can sell products (one-time purchase or subscription).

    These features allow someone to start selling even while they are in the process of setting up a website somewhere else. It also makes it easy to execute on one of the main lessons in our Smart From Scratch course: using selling as a key step in the idea-validation process.

    Second, the Kit team designed their platform to grow with the sophistication of the user. When you start, you probably just want to collect email addresses and send emails. But as you grow, you’ll want to start tailoring your message and segmenting your audience. At that point you can take advantage of things like automations and dynamic content. As you and your business become more advanced, the Creator Pro Plan is your next step—you won’t have to switch to a different email service provider five years down the road. This sets Kit apart from some other ESPs, particularly Mailchimp.

    Some people find Kit a bit daunting (see Drawbacks below), but if you’re somewhat tech-savvy we think it’s pretty approachable. In particular, we like the accessibility of Kit’s automation builder, which lets you create automations in a straightforward, linear way.

    We tried Infusionsoft for a year and found its automation builder innovative but overwhelming. You had to already understand how automations work, as well as the various symbols common in automation builders. We find Kit’s automation builder, on the other hand, makes it easy to string automations together in an advanced way. With multiple templates to choose from, setting up an automation for the first time is easy for any user.

    We also like Kit’s approach to subscriber management. With Kit, all your subscribers go into one big pool; there are no lists. Instead, subscribers can be put into segments by assigning them attributes using tags and custom fields. These let you treat your subscribers as unique humans with different needs; not all subscribers are created equal. The other benefit of the way Kit treats subscribers? You’re only charged once for each unique subscriber, unlike some other ESPs.

    Kit’s recently launched Creator Network is also a big plus in our eyes, from both a business-building and community-building perspective. It allows you to grow your subscriber base while also fostering connections with other entrepreneurs and creators.

    Last but not least, if you’re moving from another ESP like Mailchimp or AWeber, Kit offers a free migration service that can take some of the headache out of switching.

    Kit benefits for your audience

    Kit gives you the opportunity to tailor your messaging to your audience. You can have as many forms and landing pages as you want. You can have as many tags, custom fields, and segments as you want. You can be as specific in talking to your audience as you want to be.

    As you collect information about your audience, you can start to segment subscribers so you don’t bother people with things they aren’t interested in. Kit makes it easy to collect details about your audience along the way, and you aren’t penalized for that through higher costs, as you would be with a list-based email platform.

    Drawbacks of Kit

    No solution is perfect, of course. Here are some of the drawbacks we and other Kit users have noticed.

    • Moderately steep learning curve. The interface can be a little overwhelming for a beginner. Taking full advantage of all of Kit’s features—like segmentation, tagging, and automations—requires some learning (and potentially coding). You can shorten this learning curve by following their Getting Started video series, as well as the rest of the content on their well-organized support site
    • No list-based organization. Although we like the way Kit lets you organize subscribers using tags (and doesn’t charge you for duplicate subscribers, as we mentioned above), the lack of a list-based organization system can be confusing if you’re coming from other platforms. Over time, though, we think you’ll find this system more flexible than managing lists.
    • Barebones email and landing page templates. Kit requires CSS coding to create custom advanced email templates and landing pages beyond the included options. Some users report that the email design tool can be buggy.
    • Analytics could be more robust. The free and Creator plans don’t offer the same advanced deliverability reporting, subscriber scoring, and analytics features of the Insight feature that the Creator Pro plan offers, which makes sense but may be a bother to some users.

    Thankfully, one of the previous drawbacks of Kit, that there was no free option, hasn’t been the case since 2019. This free tier makes Kit comparable at the entry level to other popular ESP options like Mailchimp.

    Lastly, this is by no means a drawback, but as Kit continues to expand its offerings to include things like the Creator Network and Kit Commerce to its core email marketing capabilities, there’s a chance that the platform’s value could get spread thin. To be clear, we don’t think this is going to happen and have a lot of confidence in Nathan and the Kit team, but it’s worth keeping in mind.

    Our big takeaway on Kit

    With the recent updates, Kit is coming closer to being a one-stop shop for creators who want to grow, nurture, and sell to their audiences with a platform that’s largely ready to use and automatable. If you’re looking for your first or next email marketing platform, we think it’s a great solution for growing your audience and increasing your income while retaining creative control over what you put out into the world!

    Kit & email marketing: More resources to read, listen & learn

    So there you have it—our review of Kit’s email marketing platform! We’ll leave you with a few more resources if you’re curious about Kit, or want to dig further into email marketing.

    Kit [Full Disclosure: As an affiliate, we receive compensation if you purchase through this link.]

    SPI 825: Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail—my conversation with Kit CEO Nathan Barry about setting his company’s sights on more ambitious goals with the rebrand.

    What Is Email Marketing? + Best Practices:
An SPI How-to Guide

    Email Marketing Magic Course

    AP 0712: How Do I Migrate an Email List from AWeber to Kit? – Smart Passive Income

    Why I Switched from Aweber to Infusionsoft to ConvertKitI hope this post has been helpful in deciding whether Kit is the right ESP for your business. Whatever email marketing platform you choose, nothing is more important than having the right email marketing strategy, so be sure to check out our essential guide to email marketing and consider the Email Marketing Magic course if you want more hands-on support with your email marketing, available inside the SPI Community. Good luck!

    Share this post

  • Safety vs Stress Signals: A Nervous System Reset

    Safety vs Stress Signals: A Nervous System Reset


    For the longest time, I believed health was about doing more. More supplements, more lab tests, more workouts, and more routines. I kept spreadsheets and detailed checklists of everything I was trying to do for my health. I thought if I just found the right combination and toughed it out long enough, I’d finally feel amazing.

    But what actually changed everything for me wasn’t another protocol. It was a simple mental reframe that shifted how I think about health, healing, and life in general. It was the idea of focusing on sending safety signals to my body, instead of trying to force it into submission.

    This mindset shift transformed the way I eat, move, rest, and even think. It helped me move out of a place of chronic low-level stress and into a state where healing actually became possible. If you feel stuck in a rut like I was, but can’t seem to pinpoint why, then read on!

    Understanding the Nervous System

    First, let’s take a look at the nervous system. Our nervous system operates in two main modes: sympathetic and parasympathetic. The sympathetic nervous system is responsible for the fight, flight, or freeze response. Our body activates this response when it senses danger or a threat. On the flip side, the parasympathetic system is responsible for rest, digestion, and healing.

    Thanks to modern life, many of us spend the majority of our lives stuck in sympathetic mode. Even if we don’t feel mentally stressed, our bodies might still be receiving signals that we’re not safe.

    I spent over a decade in that place. I didn’t understand that my constant doing, even the “healthy” stuff, was keeping me stuck and my body still didn’t feel safe enough to shift into healing mode. That’s where the concept of safety signals versus stress signals comes in.

    What Are Safety and Stress Signals?

    Stress signals are things that tell our bodies to stay on alert. These can be obvious mental stressors like arguments or deadlines, but also more subtle things. Under-eating, over-exercising, poor sleep, loneliness, negative self-talk, or even exposure to blue light at night send stress signals to our nervous system. 

    Safety signals, on the other hand, are cues that tell the body it’s okay to rest and repair. These include things like nourishing food, deep sleep, human connection, hydration, sunlight, gentle movement, and kind self-talk.

    When we focus on sending more safety signals, the nervous system can finally relax. And once it does, so many things start to improve, like our energy, digestion, mood, hormones, and even weight.

    Rebuilding Safety Through Nutrition

    One of the most powerful safety signals we can send to our body is through food. For a long time, I was under-eating, especially when I was trying to heal my thyroid and lose weight at the same time. I didn’t think of it as a stressor because I wasn’t (usually) skipping meals, but I wasn’t eating enough of what my body needed. 

    When we don’t eat enough, our body gets the message that food is scarce. It perceives this as a threat and raises stress hormones, like cortisol. So instead of healing and repairing, our nervous system is on high alert. Overeating also puts stress on the body, especially if we’re overeating high-calorie, low-nutrient, processed foods.  

    The shift happened when I started eating enough, especially focusing on protein, micronutrients, and minerals. I began to prioritize my first meal of the day, making sure it was packed with nutrients and protein, before I reached for any caffeine. I also stopped eating late at night, giving my body time to digest before bed.

    Instead of approaching food from a mindset of restriction or control, I started asking myself, How can I nourish my body today? That shift alone brought noticeable improvements in my energy, mood, and sleep.

    Sleep as a Safety Signal

    We all know sleep is important, but I didn’t realize how much my nervous system was suffering from inconsistent or insufficient sleep. As a mom to quite a few kids, I haven’t always been able to get a full 8 hours!

    Even skipping one hour of sleep can cause cortisol to spike and affect blood sugar and insulin. And when it comes to brain fog, some experts have compared just one night of six hours of sleep to being mildly intoxicated.

    Making sleep a priority, especially with an earlier bedtime and consistent wake-up time, made a big difference for me. I noticed improvements in my heart rate variability, resting heart rate, and overall sense of calm. This can be difficult to do for moms, but the idea is to make sleep a priority. For me this meant no more cleaning the kitchen late at night or browsing social media after the kids went to bed!

    Creating a calm sleep environment helped too. I turned my bedroom into a sleep oasis and kept it dark and cool with as little noise as possible. I reduced blue light exposure in the evening and found that my body started to naturally unwind and fall into deeper sleep.

    Light and Circadian Rhythms

    While I avoid blue light at night, it’s your friend during the daytime. Natural light is one of the most powerful but overlooked tools for supporting the nervous system.

    Getting sunlight in the morning helps set the body’s internal clock and supports melatonin production at night for better sleep. Getting sunlight in the middle of the day boosts mitochondrial health, improves nutrient absorption, and supports hormone balance. I try to get at least 10 minutes of morning sunlight within 30 minutes of waking, often barefoot so I also get grounding benefits. Then I’ll take a few short walks with my weighted vest or sit on a lounge chair to soak up the afternoon sun. 

    In contrast, blue light exposure at night tells the body it’s daytime, which can disrupt sleep and cause stress. I started using amber and red lighting in the evenings and wearing blue light blocking glasses when needed. I also switched to using warm light sources after sunset from lamps. These lamps are on a timer so I don’t even have to think about switching them on when the sun sets. 

    Simple shifts in light exposure help my body feel more in tune with its natural rhythms. Plus, it reduced the constant background stress I didn’t even know was there.

    Hydration and Mineral Balance

    Dehydration is another common but often ignored stress signal. When we’re even slightly dehydrated, our blood thickens, our energy drops, and our body perceives that something is wrong.

    But hydration isn’t just about drinking water. Our bodies need minerals, like magnesium, potassium, and sodium in order for water to actually be absorbed and used effectively. I started drinking mineral water in the morning, often outside in the sun. I also focus on staying hydrated between meals so that I’m not diluting my stomach acid needed for digestion. 

    Not only does it help support my nervous system, but I notice more energy when I hydrate with plenty of minerals

    Movement That Feels Supportive

    Getting enough water is important, but so is getting enough movement. Exercise can either be a safety signal or a stress signal, depending on what our body needs at a given time.

    When I was deeply stressed, intense workouts made things worse. My body craved gentle movements, like walking, swimming, or stretching. Over time, as my nervous system stabilized, I slowly reintroduced strength training and resistance exercises. Now you’ll find me doing sprints on the track field. 

    My mindset has changed so I see movement as another way to support my body, not punish it. I aim for regular walks, mobility work, and body-friendly ways of moving throughout the day. There’s a time and a place for more intense exercise, but it can be too much when we’re in nervous system overload. 

    Environmental and Emotional Signals

    Even if we’re eating well and sleeping enough, our environment still sends signals to our nervous system. Synthetic fragrances, harsh cleaning products, synthetic clothing, and even clutter can all act as subtle stressors.

    Our inner dialogue matters too. The way we speak to ourselves, whether with criticism or compassion, has a direct impact on how safe our nervous system feels. I noticed that I was saying things like “my body is attacking itself.” 

    When I noticed negative thoughts, I asked, Would I say this to my child or my best friend? If not, it didn’t belong in my inner world either. Instead, I shifted my mindset to say something like, “My body is healing.” These shifts helped me create more safety from within.

    Connection, Joy, and the Subtle Signals

    Human connection is another deeply powerful safety signal. Eye contact, laughter, touch, and presence all tell our bodies we’re safe and supported.

    Joy and finding happiness in even the little things in life are important here too. Things like singing, dancing, warm baths, humming, stretching, or even just watching the sunset are all ways to nurture the nervous system. The vagus nerve, which plays a big role in parasympathetic activation, responds to these small, joyful acts.

    I also began to think about how my home environment could feel more supportive. I swapped harsh lights for gentle ones, removed synthetic fragrances, and made my bedroom a cozy space that truly felt safe. 

    Final Thoughts on Safety Signals

    The most important thing I’ve learned is that our bodies are always on our side. They are constantly working to protect us, even when it doesn’t feel that way. When we learn to communicate with our body instead of trying to fix or force it, everything changes for the better.

    If you’re just starting on this path, I would encourage you to choose one small thing. Get morning sunlight. Drink mineral-rich water. Go to bed 30 minutes earlier. Eat a protein-rich breakfast. Whatever feels manageable and kind to your body. 

    It’s not about doing more, but listening more to what our body is telling us.

    What are some ways you support your nervous system health? Leave a comment and let us know!

  • Types of Personal Loan: A Comprehensive Guide

    Types of Personal Loan: A Comprehensive Guide


    If you need to borrow money, you might consider applying for a personal loan. You can use a personal loan for all sorts of things but given the different types of personal loans out there, knowing which to use for different purchases can be difficult.

    What Is a Personal Loan?

    Types of personal loans

    A personal loan is a flexible loan that you can use for a wide variety of purposes. Unlike loans designed for a specific thing, like a mortgage or auto loan, a personal loan can be used for nearly any legal purpose.

    There are different types of personal loans. One of the most basic distinctions is between secured and unsecured personal loans.

    📊 Learn more: Dive into the latest personal loan statistics for 2024, including rates, debt levels, and borrower trends in our comprehensive overview.

    Unsecured Personal Loan

    Unsecured personal loans are one of the most common types of personal loans, and most personal loans you see advertised will fall into this category.

    An unsecured personal loan doesn’t require any collateral. The lender offers the loan based purely on your credit history, financial situation, and a promise that you’ll repay the loan. This contrasts with secured loans, like mortgages, where an asset serves as collateral for the loan.

    The obvious benefit of unsecured personal loans is that you don’t need to have anything of value to offer as collateral. You also don’t have to go through the process of letting the lender examine your collateral and make sure it’s worth enough to secure your loan, which can speed up the lending process.

    However, because there’s no collateral, lenders are more choosey about offering these loans. You’ll need strong credit to qualify for these loans, and your interest rate will be higher than it would be with a secured loan.

    👉 Learn more: Find out exactly what documents and information you need to apply for a personal loan with our comprehensive guide.

    Secured Personal Loan

    Secured personal loans are the opposite of unsecured personal loans. When you apply for one of these loans, you need to offer a form of collateral.

    Many lenders will accept a Certificate of Deposit (CD) or savings account balance as collateral for these loans. For example, if you have $5,000 in a CD at a bank, that bank may be willing to offer you a secured loan. The size of the loan that you can qualify for will depend on the value of your collateral and your credit score.

    👉 Learn more: Our detailed analysis answers the question: Is getting a personal loan a good idea for you? Find out now.

    Because you’re offering collateral to secure the loan, secured personal loans are generally easier to qualify for. Many lenders will also offer lower interest rates on these loans because of the reduced risk that they face.

    A major drawback of secured personal loans is the fact that you need to have something of worth to serve as collateral. If you’re in need of a loan, odds are good that you don’t have much savings available and might not have enough to serve as collateral.

    Offering something as collateral also puts it at risk. If you’re not able to make payments on your loan, the lender could take possession of the collateral.

    It may also take longer to get a secured loan because the lender has to assess your collateral and ensure it’s worth enough to secure the debt.

    👉 Learn more: Explore our expert picks for the best personal loans for excellent credit, tailored to maximize your financial options.

    Branded Personal Loans

    If you’re shopping for personal loans, you may find that some lenders offer specialized or branded personal loans. For example, you may see loans described as vacation loans, home renovation loans, or debt consolidation loans.

    These loans are advertised as special types of personal loans for a specific purpose. Some of these loans may offer special features related to their branded purpose. For example, if you apply for a debt consolidation loan the lender may pay your other creditors directly, so you don’t need to handle the money at all.

    Keep in mind that personal loans are highly flexible. You can use a personal loan for almost any purpose; the few that are disallowed by most lenders are things such as paying for education, gambling, or illegal activities.

    Some branded personal loans may be a good deal. You might find a debt consolidation personal loan that can help you save a lot of money. However, just because a loan is described as being good for a specific purpose does not mean that it is the best loan available. Always shop around and consider generic personal loans before going for a branded one to make sure that you’re getting the best deal.

    Bad Credit or No Credit Check Personal Loans

    Another common thing to see when looking for personal loans is a loan advertised as a bad credit or no credit check personal loan. These may seem appealing, especially If you don’t have a great credit score or have struggled to get approved for loans in the past.

    As with anything, you pay a price for these types of loans. Lenders who are willing to offer loans to people with poor credit or without checking people’s credit need to compensate for that risk somehow. Often, they compensate for that risk with highly unfavorable terms such as high interest rates or large origination fees.

    If you need a personal loan, but don’t have good credit You should still avoid these loans due to their predatory terms. You’ll get a much better deal if you are able to qualify for a secured personal loan. If you don’t have enough assets to serve as collateral, you are likely to be better off if you spend some time working to improve your credit and apply for a traditional personal loan instead.

    👉 Learn more: Learn the step-by-step process of securing a personal loan with a co-signer in our comprehensive guide.

    Payday Loans

    A payday loan is a type of bad credit or no credit check loan. They share some characteristics with personal loans, but it is important to know that payday loans are highly predatory and should be avoided whenever possible.

    Like bad credit or no credit check personal loans, payday lenders typically don’t look at your credit score when you apply for a payday loan. These loans have massive fees High interest rates and short repayment periods. For example, if you get a payday loan today, you might be expected to pay it off in 2 weeks. The idea is that you use the loan to make it the next payday and use your next paycheck to pay back the balance.

    Payday loans typically come from specialized lenders, so if you look for loans from reputable Banks and online lenders, you are not likely to find them. Their high fees and interest rates can make it easy to get trapped in a cycle of debt, so try to avoid these loans except as a very last resort

    🔓 Learn more: Unlock financial opportunities with our recommendations on the best personal loans for good credit and fair credit, designed to match your credit profile.

    Other Types of Consumer Loans

    Personal loans are a type of consumer loan, which is a wide category of loans that describes pretty much any type of loan that a regular person could apply for. Some examples include personal loans, mortgages, auto loans, and credit cards.

    When looking to borrow money, it’s important to make sure that you’re applying for the right type of loan. Some types of purchases, such as a home or a car, have unique loan types designed specifically for those purchases. Trying to use a credit card or a personal loan will likely result in you paying more than if you used a specially designed loan.

    Personal Lines of Credit

    Personal lines of credit are similar to personal loans in many ways. Like personal loans, they’re highly flexible and can be used for many different purposes. They can also come in both secured and unsecured varieties.

    What makes them different is that a line of credit is a pool of funds that you can draw from multiple times while a loan is a lump sum of cash that you can only access once.

    That makes personal lines of credit more useful for people who have unpredictable financial needs. If you have a one-time expense and you know the size of that expense, you can apply for a personal loan for the correct amount. With a personal line of credit, you can take money out of the line of credit when the need arises and do so multiple times if you find that you need to draw money more than once.

    For example, a personal loan might be a good fit if you have to pay an unexpected bill. A personal line of credit might be a better fit for someone working on a home improvement project who isn’t sure exactly how much it will cost.

    Common Uses for Personal Loans

    Personal loans can be used for many different reasons.

    One of the most common reasons is for debt consolidation. If you have multiple credit card balances and other small loans, you can use one personal loan to pay off those balances. That leaves you with a single monthly payment to make and may reduce the amount of interest you pay.

    Home renovations and vehicle repairs are also common uses for personal loans.

    You can also use a personal loan for unexpected expenses. Because they have lower interest rates and credit cards tend to, using a personal loan in this way may help you save money.

    Many people use personal loans for weddings, vacations, and similar costs. Be careful: you’ll be paying off that loan long after the party or the trip is over!

    🚨 Learn more: Learn how to protect yourself from personal loan scams by recognizing the warning signs in our latest guide.

    Bottom Line

    Personal loans are highly flexible loans that you can use for a variety of purposes. There are many types of personal loans, but they all offer money that can be used for a range of personal needs.

    If you need money for something, applying for a personal loan can be one way to get that cash. Just keep in mind that you will be paying that loan back with interest. It’s best to use these loans for essentials, not luxuries, and to avoid borrowing if your credit isn’t up to par!

  • 5 Ways to Reset & Reach Your Fitness Goals

    5 Ways to Reset & Reach Your Fitness Goals


    Life happens. Maybe you’ve been crushing your workouts and suddenly hit a wall. Or maybe you’re just coming out of a busy season where your workouts took a back seat.

    Wherever you’re at right now, it’s okay. The key to long-term success isn’t perfection, it’s the ability to reset, refocus, and keep going.

    If you’re ready to recommit to your goals and make real progress, here’s exactly how to reset and reach your fitness goals. Don’t wait to till tomorrow, start today.

    1. Reconnect with Your WHY

    Before jumping back into workouts or overhauling your routine, take a moment to reconnect with why you are on this journey. Do you want to feel more confident in your skin? Boost your energy? Build strength and endurance? Lose weight? Feel better from the inside out?

    Write it down. Keep it somewhere you’ll see daily, whether it’s your journal, your bathroom mirror, or your vision board. 

    2. Start Fresh with a Plan

    The fastest way to kill momentum is trying to “wing it.” That’s why having a structured plan makes ALL the difference. And we took all the guess work out for you and have a plan made, all you need to do is follow it and stay consistent. 

    Join our Summer Shape Up Challenge and get all the details, here!

    SSU is our 6-week challenge designed to help you burn fat, build lean muscle, and get in your best shape, physically and mentally – before summer ends. It kicks off July 7th! 

    All the details:

    • A full training plan in our MOVE app
    • Summer meal plan to fuel your goals
    • Weekly check-ins from me
    • Weekly Giveaways
    • A shot at the Grand Prize ($2000 value)
    • Snatched summer glow-up

    Whether you’ve fallen off or you’re starting fresh, this is your built-in reset button.

    3. Clean Up Your Environment

    Your space impacts your energy and habits. Do a quick reset by:

    • Clean up your kitchen: Ditch the expired and processed snacks and restock with fresh, whole foods

    • Lay out your workout clothes the night before

    • Set up your workout space in your favorite spot the night before so you are ready for your quick morning movement

    4. Track Small Wins

    It’s easy to focus on how far you have to go, but the real habits start when you celebrate the little wins along the way.

    • You got in a 10-minute workout? Win.

    • You made a protein smoothie instead of skipping breakfast? Win.

    • You did your MOVE app workout 3 days in a row? HUGE win.

    5. Accountability

    Trying to reach your fitness goals alone can feel isolating and you can lose momentum fast. Joining an Accountability Group or finding an accountability partner to do check ins with, chat about your wins and your lows, can make all the difference in how you show up every single day.

    This is your chance to recommit to YOU.

    Join our Summer Shape Up Challenge and start with us on July 7th!



  • Unlocking DMSO — The Forgotten Molecule That Makes Drugs Work Better, Safer, and Faster

    Unlocking DMSO — The Forgotten Molecule That Makes Drugs Work Better, Safer, and Faster


    DMSO is a remarkable naturally occurring substance that (provided it’s used correctly1) safely and rapidly improves a variety of conditions medicine struggles with — particularly chronic pain. For example, thousands of studies show DMSO treats a wide range of:

    Injuries such as sprains, concussions, burns, surgical incisions, and spinal cord injuries (discussed here).

    Strokes, paralysis, many neurological disorders (e.g., Down syndrome and dementia), and numerous circulatory disorders (e.g., Raynaud’s, varicose veins, or hemorrhoids), which were discussed here.

    Chronic pain (e.g., from a bad disc, bursitis, arthritis, or complex regional pain syndrome), which was discussed here.

    Many autoimmune, protein, and contractile disorders, such as scleroderma, amyloidosis, and interstitial cystitis (discussed here).

    Head conditions, such as tinnitus, vision loss, dental problems, and sinusitis (discussed here).

    Internal organ diseases such as pancreatitis, infertility, liver cirrhosis, and endometriosis (discussed here).

    A wide range of skin conditions, such as burns, varicose veins, acne, hair loss, ulcers, skin cancer, and many autoimmune dermatologic diseases (discussed here).

    Many challenging infections, such as shingles, herpes, chronic ear or dental infections, and osteomyelitis (discussed here).

    Cancers and many complications from the illness and its treatments (discussed here).

    In turn, since I started this series, it struck a chord, and I have received over 2,000 reports of remarkable responses to DMSO, and many readers have had for a variety of “incurable conditions.”

    This begs an obvious question — if a substance capable of doing all of that exists, why does almost no one know about it? Simply put, like many other promising therapies, it fell victim to a pernicious campaign by the FDA, which kept it away from America despite decades of scientific research, congressional protest, and thousands of people pleading for the FDA to reconsider its actions. Consider for example, this 60 minutes program about DMSO that aired on March 23, 1980:

    Video Link

    Understanding DMSO’s Combination Potential

    DMSO’s effectiveness in treating a wide range of illnesses stems from its unique and diverse properties, many of which appear to target the root causes of disease — such as enhancing parasympathetic activity, improving circulation, regenerating senescent cells, providing potent anti-inflammatory effects, and blocking pain conduction. Sadly, despite hundreds of studies demonstrating these promising characteristics, the FDA has refused to recognize all but one property of DMSO.

    In pharmacology, DMSO is often referred to as a “vehicle” that helps other drugs get into the body. Because of this, while DMSO only has one approved (intravesical) use in the United States, a variety of drugs are on the market that use DMSO as a “vehicle” to transport them in the body.

    In short, when DMSO is given alone, it is “unsafe” and “unproven” but when combined with a patentable drug, it suddenly becomes “safe and effective.” Likewise, in package inserts, DMSO is typically described as a safe and inert ingredient (despite it often being the primary “active ingredient”).

    DMSO’s ability to serve as a drug delivery system is due to its being a potent solvent with a variety of unique properties.

    Membrane permeability — DMSO will pass through biological membranes without damaging them, which is extremely unusual.2 This property is believed to be due to its exchange and interchange with water in biological membranes.3 In addition to not harming the skin, when tested with other substances that could enter the brain, DMSO was not observed to alter the cells lining the blood-brain barrier or the brain tissue.4

    Rapid distribution — Once it contacts the skin, DMSO rapidly spreads throughout the body. Within an hour of being applied to the skin, it can be found within the bones and teeth.5 Interestingly, DMSO does not penetrate tooth enamel or nails, which may explain why certain conditions affecting these structures require different approaches.6

    Solvent properties — DMSO is a highly potent solvent that can dissolve a wide range of polar and non-polar substances (and hence is sometimes used to solubilize other drug products). If a substance is dissolved within DMSO, DMSO can typically bring it into the body. While a few other substances can also serve as vehicles, DMSO is the most potent in pharmacology (e.g., DMSO is more effective than propylene glycol at delivering topical steroids into the body7).

    Enhanced circulation and cellular transport — Beyond simply transporting substances into the body, DMSO also greatly increases circulation. By taking the place of water (as it is small, can form hydrogen bonds, and is relatively polar) while being both fat and water soluble, it changes the permeability of the cell membrane, allowing new things to enter the cell and waste products to leave the cells.

    As a result, DMSO is able to both spread what it transports throughout the body and significantly enhance the body’s innate ability to circulate what has already been absorbed (including to previously inaccessible areas).

    This combination of properties enables the topical administration of drugs that would normally require injection, and in many cases, can significantly increase their potency because it penetrates deep regions of the body that pharmaceuticals typically have difficulty entering, or because it bypasses the cellular barriers that normally exclude foreign substances.

    In turn, lower doses of drugs can frequently be used (reducing their toxicity) because they become more potent, and because DMSO combinations can be locally applied to bring a drug to a target region, rather than taking a standard oral dose that raises the entire body’s target concentration.

    Specialized DMSO pharmaceuticals — These properties allow well established drugs to be combined with DMSO. For example, NSAIDs (which are also used to treat pain and musculoskeletal injuries) have a variety of side effects when consumed orally (e.g., fatal NSAIDs gastric bleeds killed over 16,000 Americans in 19998). However, when combined with DMSO, NSAIDs can be applied topically to the site of injury, thereby avoiding the risks of oral NSAID consumption.

    One FDA-approved drug (Pennsaid) does just that, and in clinical trials, it was found to have minimal systemic toxicity. DMSO significantly enhances the efficacy of diclofenac (Pennsaid’s NSAID) while exhibiting much lower toxicity compared to oral diclofenac.9,10,11,12

    Many other FDA approved pharmaceutical products utilizing DMSO further demonstrate its therapeutic versatility:

    Mekinist, a targeted cancer therapy, uses DMSO to stabilize the drug and enhance its water solubility, possibly increasing tumor penetration.13

    Prochymal, a stem cell product for preventing tissue rejection, uses 10% DMSO to preserve stem cells, as do many other stem cell products.14

    Onyx, a liquid injected into blood vessels to seal leaks, uses DMSO to dissolve the polymer so it remains liquid until reaching problem areas. DMSO is chosen because it’s a uniquely safe substance capable of this function.15

    Viadur is a non-degradable implant for prostate cancer containing Lupron dissolved in DMSO, designed to slowly release Lupron over a year.16 DMSO is essential because Lupron is otherwise difficult to dissolve, and DMSO preserves its stability while being nontoxic.

    Note: Lupron is an incredibly toxic hormone eliminating drug used for prostate cancer which was adopted by urologists due to it being incredibly lucrative (which then led to it being repurposed for many other areas of medicine such as gynecology and blocking puberty in transgender children).

    Critical Considerations

    DMSO’s function as a vehicle and potentiator has enabled a variety of innovations for common medical therapies (e.g., pain-killers, antibiotics, and chemotherapy), which has inspired many others to experiment with these combinations. However, for anyone planning to do this, it is critical to understand the safety precautions that must accompany using DMSO in this manner.

    Contamination risk — One of the major risks of DMSO is its potential to exacerbate the effects of a toxic substance already present in the skin, so it is crucial to clean the skin thoroughly before applying DMSO. The original investigator of DMSO learned this lesson the hard way when researching toxic pesticides.17

    [Herschler] wanted to investigate whether certain highly toxic pesticides were soluble in DMSO. The researcher felt how soluble they were when he sprayed some of the solution onto his skin. DMSO transported the poison into the body within minutes. The poison worked: Herschler temporarily suffered from impaired consciousness and shortness of breath.

    Remarkably, despite the immense potential harm, serious incidents are extremely rare, suggesting either that users are consistently careful about cleaning skin prior to DMSO applications or that the actual risk is limited to highly toxic substances.

    Potentiation effects — Many agents become significantly more potent when mixed with DMSO, and in a few reports made rare side effects typically seen at higher doses manifest (something which has occasionally been reported with the more toxic antibiotics like fluoroquinolones or certain chemotherapy drugs).

    With natural substances, this is generally not problematic (as their potency and toxicity are typically much less than pharmaceuticals). Still, it remains a real consideration (although I have not come across any reports of this injuring someone).

    Size limitations — While DMSO can draw things inside the body, it can only do so for smaller molecules, with the size limit thought to be around 500 daltons (although there are numerous examples of larger drugs also being transported).

    For this reason, DMSO tends to work well as a vehicle for individual drugs or chemicals but not larger proteins (e.g., peptides). Likewise, pathogenic organisms are far too big for DMSO to transport, so areas of application do not need to be disinfected prior to application.

    Note: Below the skin, the transportation limit is much higher (e.g., evidence suggests DMSO can bring molecules larger than 70,000 Da through the blood-brain barrier, opening even wider possibilities for intravenous applications).18

    Purity requirements — When making DMSO combinations, it’s essential to obtain pure ingredients, as many pharmaceutical and supplement preparations contain multiple ingredients beyond the primary active compound

    Note: One of DMSO’s most promising combinations is with a common dye (hematoxylin) as this combination selectively targets tumors with no toxicity to normal tissue and has remarkable efficacy against a wide range of cancers. Unfortunately, hematoxylin is often mixed with heavy metals (to better stain tissues), illustrating the need to ensure pure substances with DMSO.

    Leaching — As a solvent, DMSO can leach toxic chemicals (e.g., those added to the surfaces of plastics) and hence later bring them into the body. For this reason, it is advisable to avoid storing DMSO in plastic that is not DMSO resistant and to avoid mixing or preparing DMSO with plastic tools.

    In most cases, DMSO only leaches plastic at concentrations about 20%, so if DMSO is diluted before putting it in contact with plastic many of these issues can be avoided. Likewise, many DMSO compatible materials exist for preparing DMSO combinations — all of which is discussed further here.

    Note: Most implanted medical devices are not at risk of DMSO leaching them as it dilutes far below 20% by the time it reaches them and can contact their plastic components. The one exception are within dental implants, and for that reason, DMSO mouthwashes must always be sufficiently diluted.

    DMSO Drug Interactions

    Given DMSO’s ability to potentiate pharmaceuticals, a critical question arises: is it safe to take alongside other drugs? The answer is nuanced:

    What we know — Most pharmaceutical interactions, unfortunately, have not been studied. Fortunately (particularly since over 61% of Americans are on at least one medication19), significant reactions are rarely reported.

    Generally speaking, the risk for potentiation is stronger the closer they are taken together (particularly when mixed together in an IV infusion) so it is generally advised to space DMSO and a pharmaceutical by at least two hours, and in the case of more toxic ones (e.g., fluoroquinolones and certain chemotherapies) by at least two days.

    Note: DMSO can also mitigate many pharmaceutical toxicities, such as gentamicin’s kidney toxicity20 or many injuries caused by chemotherapy.

    Most of the research into DMSO’s interactions was conducted during the initial trials in the 1960s, where it was discovered DMSO significantly potentiated alcohol and also potentiated barbiturates, corticosteroids, insulin, digitalis, nitroglycerin, quinidine sulfate, and chemotherapy21 (leading to lower doses sometimes being needed).

    Since then, DMSO has also been observed to potentiate certain opioids (e.g., morphine patches), NSAIDs, anticonvulsants (e.g., gabapentin), and certain sedatives (e.g., trazodone). Users typically do not report potentiation of anticoagulants; however, as a serious risk might exist, it is advisable to monitor your coagulation parameters when using both concurrently.

    Note: Insulin potentiation is hypothesized to result from DMSO’s protein refolding capacity restoring the functionality of insulin receptors.22

    Conversely, DMSO has also been observed to reverse the effects of Botox, likely by neutralizing the toxin induced paralysis.

    Therapeutic Synergies

    Over the years, many remarkable pharmaceutical DMSO combinations have been developed for a wide range of medical applications. These include:

    Antibiotics — Antibiotic resistance is a major problem in medicine. However, when combined with DMSO, many organisms that are chronic and debilitating or life threatening (e.g., tuberculosis) lose their resistance to antibiotics.

    DMSO also makes it possible to reach infections such as those within the bones that are normally difficult to reach and otherwise require maintaining very high blood concentrations of the drugs to ensure this result. Finally, in many cases (both for cost and to protect the gut microbiome) being able to topically apply an oral or IV antibiotic can be immensely advantageous (e.g., for mastitis or Lyme disease).

    Antifungals — Fungal infections are often located in areas that topical and oral antibiotics have difficulty penetrating. However, research shows combining an antifungal with topical DMSO can reach those infections and there are many reports of multiyear fungal infections quickly resolving from this combination.

    Herpes and shingles — Some of the most potent antiviral medications have difficulty penetrating through a lesion to where the virus resides. However, once combined with DMSO they do, and many clinical trials have proven the efficacy of these antiviral combinations.

    Corticosteroids — For issues within the body, steroids (which have significant systemic toxicity) must be injected or taken orally. When combined with DMSO, this is often no longer needed, and as DMSO potentiates steroids, much lower and far less toxic doses can be taken to address an autoimmune or musculoskeletal issue.

    Chemotherapy — By potentiating chemotherapy, DMSO has been proven to cure chemotherapy resistant cancers, and in many cases does so with much lower doses being needed.

    Recently, owing to the emerging popularity of using ivermectin for treating cancer (which sometimes produces spectacular results but typically fits best as a complementary therapy), physicians have begun combining ivermectin with DMSO into a paste and topically applying it over tumors. While data is limited, this appears to consistently work, and sometimes produces dramatic responses like this one James Miller MD recently shared with me:

    “I had a patient with a thoracic sarcoma that was debilitatingly painful with growth through a couple of ribs and metastases to his skull base that became basically pain free after 2 days of topical DMSO-ivermectin. At his 2.5 week follow up, he was completely pain free and had returned to playing racketball.”

    Note: Nothing comparable to do this can be done with conventional cancer options (and given the severity of that situation, what would be used is also fairly toxic).

    Conclusion

    As so many things can be combined with DMSO, the incredible things we’ve seen so far are only the tip of the iceberg, and only the most preliminary (but highly encouraging) data exists on many of them, as there is so much to research. For example, DMSO combinations have been shown to effectively treat a wide range of eye issues (e.g., eye strain, macular degeneration, glaucoma, and cataracts), traumatic injuries (e.g., whiplash) tinnitus, uncomfortable scars, neuropathic pain and Lyme disease.

    Likewise, DMSO combination therapies are not restricted to pharmaceuticals, and as such, over the years, the DMSO community has discovered hundreds of incredible natural DMSO combinations that revolutionize natural medicine.

    Stanley Jacob, the father of DMSO who devoted his career to advancing the science of it, was driven by the recognition DMSO was not a new drug, but rather, like penicillin, a new therapeutic principle which redefined how medicine could be practiced. Fortunately, due to an extraordinary confluence of circumstances, we have now arrived in an era where it is at last (after more than a century) no longer possible to suppress natural healing methods.

    People around the world are at last awakening to the Forgotten Sides of Medicine and the realization that the ways to find the cures we need is not “more research” but rather rediscovering what was already found (but not possible to profit off of). This is an incredibly exciting time and I am immensely grateful to be part of it with you.

    Author’s Note: This is an abridged version of a longer article about DMSO combination therapies which goes into greater detail on the points mentioned here, many of the other combinations not covered (e.g., for tinnitus or vision loss), and provides guidance for preparing the combination therapies. That article, along with resources and protocols for obtaining and using DMSO can be read here.

    A Note from Dr. Mercola About the Author

    A Midwestern Doctor (AMD) is a board-certified physician from the Midwest and a longtime reader of Mercola.com. I appreciate AMD’s exceptional insight on a wide range of topics and am grateful to share it. I also respect AMD’s desire to remain anonymous since AMD is still on the front lines treating patients. To find more of AMD’s work, be sure to check out The Forgotten Side of Medicine on Substack.

    Test Your Knowledge with Today’s Quiz!

    Take today’s quiz to see how much you’ve learned from yesterday’s Mercola.com article.

    What’s the most effective way to build strength with dead hangs while avoiding fatigue?

    • Perform one long hang session each day, focusing on maximizing muscle endurance and upper body strength
    • Combine dead hangs with high-intensity weightlifting sessions weekly to accelerate overall strength gains
    • Incorporate short, consistent hangs throughout the day, paired with targeted wrist and grip-specific exercises

      Short, consistent hangs throughout the day, combined with wrist and grip exercises, build full-body strength and resilience without causing fatigue. This sustainable approach maximizes benefits while keeping you energized. Learn more.

    • Focus on a single extended hang session every few days, prioritizing recovery to prevent muscle overtraining



  • Recently-waived Valkyries guard is getting another chance in the WNBA

    Recently-waived Valkyries guard is getting another chance in the WNBA


    On Monday, Julie Vanloo landed in San Francisco after winning the EuroBasket championship with Belgium, only to learn that she’d been waived by the Golden State Valkyries.

    The 32-year-old guard turned to social media to express her disappointment that she missed Belgium’s championship parade, only to learn she was no longer a part of the Valkyries’ future.

    Three days later, however, Vanloo received great news: the Los Angeles Sparks were signing her.

    Vanloo made her WNBA debut in 2024, averaging 7.4 points and 4.3 assists per game for the Washington Mystics.

    In December, the Valkyries selected Vanloo in their expansion draft, and she appeared in 9 games before heading overseas for EuroBasket.

    While she was gone, the Valkyries re-signed rookie Kaitlyn Chen, whom they drafted 30th overall in April. Chen, who currently remains on the roster, averaged 4.3 points in 19.3 minutes per game, shooting 60% from the field and 50% from three.

    The Sparks will benefit from Vanloo’s shooting, playmaking

    The Sparks, who currently have a 5-12 record, have been led by Kelsey Plum and Odyssey Sims in the backcourt. Sims, however, was waived earlier this week after averaging 9.8 points per game across 12 games. Plum is averaging 20.6 points, 5.6 assists, and 1.5 steals.

    Vanloo will provide Lynne Roberts with another guard who can handle the ball, and space the floor. Vanloo has shot 30.8% from three in her WNBA career. She also averaged the second-most assists (4.3) per game among rookies last year.

    “We’re excited to get her,” Roberts said ahead of Thursday’s game between the Sparks and the New York Liberty, per Winsidr’s Myles Ehrlich. “One thing we need is consistent three-point shooting. She brings that. She’s super feisty, she’s a winner. When we played Golden State, she hit about four threes in 70 seconds.”

    Vanloo is poised to make her Sparks debut Thursday night.

  • How to Buy Nio Stock – The Tesla of China – GrowthRapidly

    How to Buy Nio Stock – The Tesla of China – GrowthRapidly


    Nio stock is one of the hottest in the electric vehicle stocks world right now. As of December 23, 2022, a share of Nio is $10.97. So, Nio is trading at a reasonable price. But the question is, is it worth it? After all, Nio is a new company (comparing to Tesla, for example); it is not profitable yet; and it’s a Chinese company. 

    Buying Nio stock, as buying any individual stock, should be approached with caution. The electric vehicle (EV) industry is on the rise. And Nio is a leader in that industry (at least in China). Therefore, the potential for the stock’s growth is high. However, before deciding to purchase Nio shares, you must do your research.

    If you’re curious how to go about buying Nio stock here’s how to do it.

    If you need help figuring out if Nio is a stock worth buying, a financial advisor near you may provide some guidance.

    Buy Nio Stock: Learn About the Company

    Before we address the question of how to buy Nio stock, we need to know about Nio. Nio was founded in 2014 by William Li. It is a public traded company involving in electric cars and clean energy. It’s often referred to as the Tesla of China. The company is headquartered in Hefei, China and has several offices (called Nio houses), in China, and Europe, including Germany, and Norway.

    Specifically, Nio designs, develops, manufactures, and sells smart electric vehicles in China. It offers five, six, and seven-seater electric SUVs, as well as smart electric sedans. The company is also involved in the provision of energy and service packages to its users; design and technology development activities; manufacture of e-powertrains, battery packs, and components; and sales and after sales management activities.

    In addition, it offers power solutions, including Power Home, a home charging solution; Power Swap, a battery swapping service; Power Charger, a fast-charging solution; Power Mobile, a mobile charging service through charging vans; Power Map, an application that provides access to a network of public chargers and their real-time information; and One Click for Power valet service, where it offers vehicle pick up, charging, and swapping services.

    Further, the company provides repair, maintenance, and bodywork services through its NIO service centers and authorized third-party service centers; statutory and third-party liability insurance, and vehicle damage insurance through third-party insurers; courtesy vehicle services; roadside assistance; data packages; and auto financing and financial leasing services. Additionally, it offers NIO Certified, a used vehicle inspection, evaluation, acquisition, and sales service.

    Nio is listed on the New York Stock Exchange (NYSE) and all prices are listed in US Dollars. Nio employs 15,204 staff and has a trailing 12-month revenue of around $43.1 billion.

    Buy Nio Stock In 2 Ways

    There are a 2 main ways to buy Nio stock. You can buy a Nio share through a brokerage account or through a financial advisor.

    Buy NIO Stock Through a Brokerage Account

    The easiest way to buy a Nio share is through a brokerage account. Here are some steps by steps:

    • Compare brokerage platforms to help you find the one that fits you. Webull, Ameritrade, Vanguard, Fidelity, Robinwood are great brokerage firms to to buy Nio stock from.
    • Open your brokerage account by completing an application with your information.
    • Confirm your payment information
    • Research the Nio stock. Find the stock symbol (NIO) and research it to decide if it is a good investment for you.
    • Buy your Nio stock now or later. You can buy your desired number of shares with a market order or use limit order to delay your purchase until the stock reaches a desired price.

    Buy Nio stock through the help of a financial advisor.

    Another simple way to buy Nio shares is through a financial advisor.  Financial advisors can advise on multiple money subjects. They can advise on how to buy a house, how to save money for your children’s education, or how to invest money and in which investment vehicles to park your hard earned cash.

    Finding the right financial advisor that fits your needs doesn’t have to be hard. SmartAsset’s free tool matches you with fiduciary advisors in your area in 5 minutes. Each advisor has been vetted by SmartAsset and is legally bound to act in your best interests. If you’re ready to buy Nio stock, get started now.

    Should You Buy Nio Stock?

    The fact that Nio has been growing does not mean its stock will be hot as well. Taking the time to research the company can help you make an informed decision as to whether you should add it to your portfolio.

    Does Nio Stock Fits into Your Portfolio? 

    If you’ve decided that Nio is right for you personally, then the next step is to decide if its stock will align with your investment goals and risk tolerance.

    Nio is in the electric vehicle sector, and that means it can add diversification to your portfolio.

    For many people especially beginner or conservative investors, the best way to do that is through mutual funds or index funds. Rather than buying individual stocks, they invest in mutual funds that expose them to a range of different stocks.

    So, if one stock within the fund is not performing well, the other stocks balance it out, thus spreading the risk. A Vanguard mutual fund and many other companies will likely hold shares of Nio when they are available.

    How much you should invest in Nio?

    Before you decide to buy Nio stock, whether it’s a thousand shares or 50 shares, you should be thinking how much money to invest.

    Nio stock was in the 60’s at some point. Expect it to get to that point and beyond again.

    Regardless of the price, you should invest your money in a stock that is likely to grow in value in the long term. In other words, make sure Nio stock is a good value stock before you buy it.

    One of the best indicators of whether a stock has a good value is the PE ratio. The P/E ratio measures the price of the stock relative to the company’s earnings or profits, giving you a good sense of the stock’s value.

    So, the P/E ratio is very important in evaluating a stock.

    Another indicator is a dividends. Dividends is money the company pays yearly or quarterly to its shareholders.

    Most companies pay out dividends. But the ones that have consistently paid dividends, during good and tough time, are usually good ones. The downside of owning Nio share is that the company does not pay out dividends.

    So, the stock price alone does not tell the whole picture of a stock.

    Buy Nio Stock: The Bottom Line

    Nio stock might be a good buy for you. However, your decision to purchase Nio shares will be based on your research of the company and whether this type of stock fits into your investment portfolio. But if you’re looking for a great EV stock, then Nio could be a worthwhile buy.

    20 Questions to Know If You’re Ready for Retirement

    Finding the right financial advisor that fits your needs doesn’t have to be difficult. SmartAsset’s free tool matches you with fiduciary financial advisors in your area in 5 minutes. Each advisor has been vetted by SmartAsset and is leally bound to act in your best interests. If you’re ready to be matched with local advisors that will help you achieve your financial goals, get started now.

     

  • 25 Personal Training Marketing Strategies to Get More Clients

    25 Personal Training Marketing Strategies to Get More Clients


    New personal trainers often assume that earning a certification will automatically lead to a flood of clients, but this is rarely the case. To succeed, understanding how to get clients as a personal trainer is essential. Without effective personal trainer marketing, even the most qualified professionals may struggle to stand out in a competitive fitness industry. By leveraging proven fitness marketing strategies—such as building a strong online presence, networking locally, and showcasing expertise through valuable content—trainers can learn how to get personal training clients and establish themselves as trusted authorities.

    A successful approach to marketing for personal trainers blends online and offline tactics to maximize reach and engagement. Online, a professional website and active personal trainer social media marketing can attract those searching for fitness solutions. Offline, personal training advertising through local partnerships, fitness events, or word-of-mouth referrals builds strong community connections. Offering free resources like workout plans or consultations is a powerful way to address how personal trainers find clients, while client reviews, loyalty programs, and consistent email marketing foster retention. By staying authentic and consistent with these strategies, trainers can master how to gain clients and achieve long-term success.

    Overall Top Tip to Grow Your Personal Training Business: Expand Your Credentials

    A dual certification in personal training and health coaching is an amazing way to set yourself apart from the competition. It demonstrates credibility, gives you the coaching abilities to help your clients reach their behavior change goals, and allows you to charge more for your services. Board-Certified Health Coaches learn how to hone their skills so they can make a significant impact in the realm of health and wellness. When your clients reach and sustain their goals, referrals and positive word-of-mouth are inevitable.

    1) Write for Industry Blogs to Increase Authority

    Writing for industry blogs and reputable media outlets is a highly effective personal trainer marketing strategy to establish yourself as an expert in the health and fitness field. Start by researching prominent websites, magazines, and blogs in the fitness industry, then contact their content editors to pitch well-crafted article ideas that align with their audience’s interests. By sharing valuable insights and practical fitness advice, your published articles position you as a trusted authority, enhancing your credibility. When readers discover your content, they’re more likely to view you as a knowledgeable professional, and those who connect with your perspective may become paying clients.

    2) Build an Email List

    In the marketing world, there’s a saying, “the money is in the list.” As a personal trainer, building your email list can end up being your number one client acquisition asset. Start by creating a simple freebie and give it to people online in exchange for their email address. This can be done by creating a simple “squeeze page” where people will opt-in to your email list to receive your free product. You don’t have to spend too much time creating your freebie. A simple checklist showing the do’s and don’ts of exercise or an eBook about how to create an effective workout plan is more than enough.

    3) Send Frequent Emails

    Email is the most personal medium that exists and will help you stay top of mind with your prospects. Reports have shown that consumers prefer email over social media for brand communication, and readers are much more inclined to work with you when they see you offering your services over email.

    Many personal trainers make the mistake of not maintaining a consistent email schedule. When done correctly, you can send frequent emails that readers will look forward to reading. Consider crafting an email marketing strategy that provides value and establishes a connection instead of sending out promotional emails every time.

    Woman on her phone

    4) Engage with Clients on Social Media

    Actively engaging with clients on platforms like Facebook, Instagram, TikTok, or LinkedIn is a vital personal trainer social media marketing strategy to build relationships and grow your client base. By initiating and maintaining conversations with those who interact with your posts, you can showcase your expertise in the fitness industry, turning followers into long-term clients. Respond promptly to questions, offer valuable insights, and provide personalized advice to demonstrate your commitment to their fitness goals. Consistently delivering high-value content and fostering genuine connections will strengthen your online presence and attract more clients seeking your services.

    5) Ask for Referrals the Right Way 

    Your current clients are most likely busy and will forget to recommend your services if there’s no incentive. Instead of simply asking clients to refer you to one of their friends or family, consider making your referral strategy mutually beneficial. A great way to do this is by offering a free session or giving them a valuable article in exchange for a referral. This way, both you and the client will benefit from the referral. For example, you can give clients for free the eBook you normally charge people for as an incentive. Or, consider offering them a workout plan they can follow in exchange for a referral. This way, they can keep working toward their fitness goals even when you’re not around.

    The Health and Wellness Entrepreneur's Guide to Building a Business

    The Essential Business Course for Health and Wellness Entrepreneurs

    Gain the skills needed to build and run a thriving, lucrative health and wellness business.

    6) Utilize Cross-Referrals  

    There are tons of other health and fitness professionals that don’t necessarily work with exercise or workout programs. Reach out to other professionals in the space such as chiropractors, nutritionists, physical therapists, or massage therapists and ask them if they have any clients who are looking for personal training services. More often than not, they have at least one client who they’d be more than happy to refer to you.

    7) Create a Hyper-Focused Niche

    A great way to stand out in the personal training industry is by narrowing down your niche and catering to a laser-targeted audience. For example, if you’re proficient in helping elderly adults build muscle with home workouts, consider making this your core service as a personal trainer. Not only will you become an authority faster, but you’ll have clients reaching out to you because your services are exactly what they need.

    Social media allows you to build a community of raving fans who share similar values as you. A successful personal trainer brings their clients together and builds upon each other’s energy. Creating a Facebook Group is a great place to start. Encourage your clients to interact with each other to celebrate successes, and you can even consider hosting meetups every so often to build a closer relationship with your clients.

    personal trainer shaking hands with client

    9) Establish Loyal Clients 

    Word of mouth remains one of the most powerful fitness marketing strategies for personal trainers, making it essential to build strong, lasting connections with every client. By being passionate, approachable, and dedicated to helping clients achieve their fitness goals, you can foster trust and create meaningful relationships that transform one-time sessions into loyal, long-term partnerships. Exceeding expectations with personalized support and genuine care encourages clients to recommend your training services to others. Offering incentives, such as referral discounts or loyalty rewards, can further motivate clients to spread the word, amplifying your reach and helping you gain more clients as a personal trainer.

    10) Apply to Every Personal Training Directory  

    Applying to personal training directories is a straightforward personal training advertising tactic to boost your visibility and attract more clients. A quick Google search will reveal numerous directory listings designed to showcase your services to a wider audience searching for fitness professionals. Not every directory will accept your submission, so persistence is key, as securing placements may require extra effort. Like many fitness marketing strategies, it’s a numbers game—submitting to as many directories as possible increases your chances of acceptance and exposure.

    11) Add Testimonials to Your Website 

    When people are browsing around for personal training services, they’ll often look at reviews from past clients. Make it a habit to ask for a written or video review from each and every one of your clients to post on your website. Prospects who land on your website and see these testimonials will see that others have had a good experience working with you and will be more inclined to sign up for your services.

    12) Give Out Business Cards and Brochures

    Distributing business cards and brochures is a classic yet effective personal training advertising tactic to showcase your services and attract new clients. Create professional, eye-catching pamphlets and cards that clearly outline how you help clients achieve their health and fitness goals, including your contact details and unique selling points. Reach out to complementary health and wellness businesses, such as health food stores, chiropractic offices, or yoga studios, and ask if they can display a stack of your business cards or brochures in their locations. Building these local partnerships not only increases your visibility but also positions you as a trusted fitness professional within the community. Additionally, consider handing out materials at fitness events or community gatherings to directly connect with potential clients interested in personal training.

    13) Focus on Your Professional Image

    Your presentation online and offline should maintain a professional look to show others you are a legitimate personal trainer. The fitness space isn’t a “suit and tie” industry but avoid wearing unprofessional gym gear such as cutoff sleeves and backward hats. Your professional image should also carry into the online space. When you’re taking headshots for your website or during videos, try looking as sharp as possible. Prospects will see you as more authoritative and trustworthy, inspiring them to want to work with you. 

    14) Offer Package Pricing  

    Offering package pricing, such as “buy 4 sessions, get 1 free,” is a smart personal trainer marketing strategy to encourage long-term commitment from your existing clients. These deals not only provide value but also incentivize clients to continue working with you, fostering loyalty and consistent revenue. It’s far easier to sell additional sessions to clients who already trust your expertise than to convince new prospects who may still be hesitant. This approach also strengthens client relationships, as they feel rewarded for their dedication to their fitness journey with you.

    15) Partner With Other Health Businesses

    There are tons of different local health businesses you can leverage to help market your services. For example, you can check out your local coffee shop, yoga studio, or nutritional supplement store and pitch them a partnership deal. Consider working on a mutually beneficial relationship where you recommend their product or service while they do the same for you or, consider giving them a percentage for every referral they send over. 

    personal trainer with wearable tech watch

    16) Use New Fitness Tech and Encourage Clients to Use It

    Leveraging fitness technology is a dynamic marketing strategy to attract and retain clients in 2025, as interest in tech-driven fitness solutions continues to soar. From smartwatches and fitness trackers to advanced workout equipment and virtual reality training apps, clients are increasingly drawn to personal trainers who integrate these tools into customized workout plans. Invite prospects to experience innovative fitness gear during trial sessions to spark their interest and demonstrate your forward-thinking approach. For existing clients, tailor exercise programs to incorporate their preferred technology, such as syncing workouts with smartwatches or using apps to track progress.

    17) Brand Your Personal Training Approach 

    Branding your specific exercise strategy is a great way to separate yourself from the hundreds of other personal trainers competing for clients. Instead of providing a simple “weight loss workout,” consider putting a twist on it, making a name for it, and promoting it as your own specialized exercise program. ather than offering generic “weight loss workouts,” develop a signature program with a memorable name that reflects your specialized approach, such as “CorePulse Fitness” or “VitaFit Transformation.” Promote this branded program across your website, social media, and marketing materials to highlight its exclusivity and appeal.

    18) Offer a Free Class  

    Offering a free class or trial session is a highly effective personal trainer marketing strategy. Providing a no-cost opportunity allows potential clients to experience your training style and expertise firsthand, sparking interest and building trust. This approach can jumpstart word-of-mouth referrals as satisfied participants share their positive experiences with others. Additionally, free classes generate valuable testimonials from attendees. Hosting these sessions in local gyms, parks, or community centers can further expand your reach.

    Fitness Certifications

    19) Teach in a Group Setting  

    Training group classes can create a great community atmosphere and gives you the opportunity to market yourself to a larger audience instead of relying on one-to-one interactions. Reach out to gyms in your area and ask them if they have any openings to host a group session. Then, you can market your services to the entire class at the end of the session. 

    20) Start a Facebook Group 

    A Facebook group is a great tactic to share educational posts with your community and/or clients and prove your expertise. Creating your own valuable content and interacting with your fans is a great way to increase exposure to your services. Develop a content calendar and consistently provide entertaining, inspiring, and informational posts to your group members. This will help you stay top-of-mind, so when prospects are ready to start working with a personal trainer, you’ll be the first person they think of.

    21) Create Your Own Personal Trainer App 

    Many platforms allow you to customize an app with your branding, enabling clients to message you directly, access a library of tailored workouts, and use it as a central hub for all your personal training offerings. This user-friendly approach makes it enjoyable and convenient for clients to stay connected with you, fostering stronger relationships and encouraging long-term commitment. Additionally, an app helps you stay organized by centralizing client communication, workout plans, and progress tracking in one place.

    22) Develop a Consistent Content Marketing Strategy

    By regularly publishing high-quality articles, videos, or guides on topics like workout tips, nutrition advice, or fitness trends, you can showcase your expertise and build trust with your audience. Promote this content through personal trainer social media marketing channels, email newsletters, or targeted paid advertising to drive traffic and increase visibility among potential clients. A steady stream of valuable content not only positions you as a credible authority in the fitness industry but also improves your website’s search engine rankings, making it easier for prospects to find you.

    23) Go to Local Meetups and Events

    With the rise in social media, it’s important to not forget about personal connections! Search for meetups in your area that are in the health and fitness space and make it a regular habit to attend these events to develop relationships with future clients. Or, you can hold an event to speak on a topic related to your personal training services and, at the end, offer to book people for a session.

    24) Create Facebook Ads for Client Acquisition

    Facebook ads are all the rave these days and for good reason. If you have some spending money for advertising, you can target the exact demographic you’re looking to work with and promote your personal training services to them. This is a great way to start increasing your brand awareness and getting your offer in front of the right prospects.

    25) Be Yourself and Show Your True Personality

    Last but not least, being yourself is perhaps one of the best ways to magnetize prospects to your services. People resonate with others who open up to their audience and make genuine connections. Not only will you attract your dream clients, but it’s also much easier to maintain a consistent posting schedule on social media when you aren’t trying to sugarcoat everything.

    Getting Clients as a Personal Trainer Requires a Proper Marketing Strategy

    For personal trainers, whether you’re a newcomer aiming to secure your first client or an experienced professional seeking to grow your business, a clear marketing strategy is essential to stand out in a competitive fitness industry. The demand for personal trainers continues to rise steadily in 2025, driven by increasing health and wellness awareness, but so does the competition for clients. Without a deliberate personal trainer marketing plan, even the most skilled trainers can struggle to gain visibility and attract clients. By consistently implementing a variety of fitness marketing strategies, such as those outlined in this article, you can effectively showcase your expertise, build credibility, and connect with your target audience to grow your client base.

    To succeed in getting clients as a personal trainer, dedicating time each day to actionable marketing efforts is critical, from leveraging social media to forming local partnerships. The strategies in this article, ranging from personal training advertising to content creation, offer practical ways to elevate your brand and differentiate yourself in a crowded market. Investing in your business skills, by earning a leading personal trainer certification, then completing AFPA’s business course for personal trainers, can further enhance your ability to market effectively and manage client relationships.

    The Health and Wellness Entrepreneur's Guide to Building a Business

    The Essential Business Course for Health and Wellness Entrepreneurs

    Gain the skills needed to build and run a thriving, lucrative health and wellness business.

  • 7 Best Employee Intranet Tools I Evaluated Using G2 Data

    7 Best Employee Intranet Tools I Evaluated Using G2 Data


    With the rapid transformation of the corporate industry over the past years, businesses are still trying to improve their remote work policies. (more…)