Author: blogs2025

  • Want a Reputation People Trust? Start With These 4 Simple Habits

    Want a Reputation People Trust? Start With These 4 Simple Habits


    Opinions expressed by Entrepreneur contributors are their own.

    Your business reputation is more than a feel-good factor — it’s a strategic asset that can propel or derail your growth. One misstep, like a scathing review or a breach of trust, can erode customer confidence, weaken your search engine rankings and stifle referrals.

    Conversely, a reputation rooted in integrity can attract loyal clients, inspire your team and fuel organic expansion. As a business owner, actively shaping a trustworthy reputation isn’t just wise — it’s essential for long term success. Here’s how to build a reputation that opens doors and creates opportunities.

    Related: The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It

    Anchor your business with core values

    A strong reputation starts with values that guide every decision. At my digital marketing agency, our commitment to integrity shapes how we operate, even when it demands tough choices. For instance, we once ended a contract with a high-paying client who consistently disrespected our team, violating our principle of fostering a positive workplace. The financial hit was significant, but the decision strengthened team trust and reinforced our culture. By defining clear values — such as respect, honesty or excellence — and consistently upholding them, you signal to clients and employees that your business stands for something enduring, laying the foundation for a respected reputation.

    Rise above challenges with integrity

    Encounters with dishonesty, like a client dodging payment or a partner undermining your business, test your commitment to integrity. Early in my career, I connected a client with a contact who later took their business without acknowledgment. Instead of reacting with anger, I chose to move forward, trusting that new opportunities would emerge. This approach, rooted in an abundance mindset, preserves your professionalism and safeguards your reputation. When faced with betrayal or conflict, prioritize your values over short-term wins. By taking the high road, you earn respect from peers and clients, enhancing your standing as a principled leader.

    Related: How to Better Manage Your Brand’s Reputation in the Digital Age

    Harness the power of referrals

    Referrals are a powerful driver of reputation, turning satisfied clients into advocates who bring in new business. Delivering exceptional service to every client maximizes the chance they’ll recommend you to others. Equally important is referring prospects to trusted colleagues when their needs don’t align with your expertise.

    For example, directing a client to a better-suited provider may forgo immediate revenue, but it builds goodwill and often leads to reciprocal referrals. Cultivate a network of reliable partners to create a mutually beneficial referral system. This approach not only strengthens your reputation as an honest business but also fosters a cycle of trust that fuels growth.

    Elevate your reputation with reviews

    Online reviews shape how customers and search engines perceive your business, directly impacting your SEO and credibility. Proactively encourage satisfied clients to leave detailed Google reviews, aiming for at least two per month to maintain a robust online presence.

    Providing a direct link simplifies the process, and asking clients to describe their experience incorporates keywords that boost search visibility. Respond to every review — express gratitude for positive feedback and address negative ones with a sincere apology and a commitment to make things right. This engagement demonstrates your dedication to customer satisfaction, reinforcing a reputation for responsiveness and care.

    Commit to consistent integrity

    A stellar reputation isn’t built overnight — it’s the result of consistent, value-driven actions across all facets of your business. From treating clients with respect to fostering a supportive team environment, every interaction contributes to how others perceive you. Upholding integrity, even when it requires sacrifices like turning away a lucrative but toxic client, creates a ripple effect of trust. This trust translates into loyal customers, motivated employees and a stronger online presence, all of which drive opportunities. To start, choose one actionable step — requesting a client review, refining your referral process or clarifying your values with your team — and implement it this week.

    Take action to build your legacy

    Your reputation is a living asset that grows with every principled decision. Begin by integrating these strategies into your daily operations: define your values, handle conflicts with grace, nurture referrals and prioritize reviews. These steps don’t require a massive overhaul, but their impact compounds over time, positioning your business as a trusted leader.

    Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.

  • How Post-Quantum Cryptography Affects Security and Encryption Algorithms

    How Post-Quantum Cryptography Affects Security and Encryption Algorithms


    The advent of quantum computing represents a fundamental shift in computational capabilities that threatens the cryptographic foundation of modern digital security. As quantum computers evolve from theoretical concepts to practical reality, they pose an existential threat to the encryption algorithms that protect everything from personal communications to national security secrets. Post-quantum cryptography is changing cybersecurity, exposing new weaknesses, and demanding swift action to keep data safe.

    The quantum threat is not merely theoretical; experts estimate that cryptographically relevant quantum computers (CRQCs) capable of breaking current encryption may emerge within the next 5-15 years. This timeline has sparked the “Harvest Now, Decrypt Later” (HNDL) strategy, where threat actors collect encrypted data today with the intention of decrypting it once quantum capabilities mature. The urgency of this transition cannot be overstated, as government mandates and industry requirements are accelerating the timeline for post-quantum adoption across all sectors. The US government has established clear requirements through NIST guidelines, with key milestones including deprecation of 112-bit security algorithms by 2030 and mandatory transition to quantum-resistant systems by 2035. The UK has similarly established a roadmap requiring organizations to complete discovery phases by 2028, high-priority migrations by 2031, and full transitions by 2035.

    The Quantum Threat Landscape

    Understanding Quantum Computing Vulnerabilities

    Quantum computers operate on fundamentally different principles than classical computers, utilizing quantum mechanics properties like superposition and entanglement to achieve unprecedented computational power. The primary threats to current cryptographic systems come from two key quantum algorithms: Shor’s algorithm, which can efficiently factor large integers and solve discrete logarithm problems, and Grover’s algorithm, which provides quadratic speedup for brute-force attacks against symmetric encryption.

    Current widely-used public-key cryptographic systems including RSA, Elliptic Curve Cryptography (ECC), and Diffie-Hellman key exchange are particularly vulnerable to quantum attacks. While symmetric cryptography like AES remains relatively secure with increased key sizes, the asymmetric encryption that forms the backbone of modern secure communications faces an existential threat.

    Impact on Cryptographic Security Levels

    The quantum threat manifests differently across various cryptographic systems. Current expert estimates place the timeline for cryptographically relevant quantum computers at approximately 2030, with some predictions suggesting breakthrough capabilities could emerge as early as 2028. This timeline has prompted a fundamental reassessment of cryptographic security levels:

     

    Algorithm Based On Classical Time (e.g., 2048 bits) Quantum Time (Future)
    RSA Integer Factorization ~10²⁰ years (secure) ~1 day (with 4,000 logical qubits)
    DH Discrete Log ~10²⁰ years ~1 day
    ECC Elliptic Curve Log ~10⁸ years (for 256-bit curve) ~1 hour

     

    *Note: These estimates refer to logical qubits; each logical qubit requires hundreds to thousands of physical qubits due to quantum error correction.

    Current Security Protocols Under Threat

    Transport Layer Security (TLS)

    TLS protocols face significant quantum vulnerabilities in both key exchange and authentication mechanisms. Current TLS implementations rely heavily on elliptic curve cryptography for key establishment and RSA/ECDSA for digital signatures, both of which are susceptible to quantum attacks. The transition to post-quantum TLS involves implementing hybrid approaches that combine traditional algorithms with quantum-resistant alternatives like ML-KEM (formerly CRYSTALS-Kyber).

    Performance implications are substantial, with research showing that quantum-resistant TLS implementations demonstrate varying levels of overhead depending on the algorithms used and network conditions. Amazon’s comprehensive study reveals that post-quantum TLS 1.3 implementations show time-to-last-byte increases staying below 5% for high-bandwidth, stable networks, while slower networks see impacts ranging from 32% increase in handshake time to under 15% increase when transferring 50KiB of data or more.

    Advanced Encryption Standard (AES)

    Quantum computers can use Grover’s algorithm to speed up brute-force attacks against symmetric encryption. Grover’s algorithm provides a quadratic speedup, reducing attack time from 2ⁿ to roughly √(2ⁿ) = 2^(n/2).

     

    AES Key Size Grover’s Effective Attack Effective Key Strength
    AES-128 ~2⁶⁴ operations Equivalent to 64-bit key
    AES-256 ~2¹²⁸ operations Equivalent to 128-bit key

     

    The practical implication is that quantum computers effectively halve the security strength of symmetric encryption algorithms.

    IPSec and VPN Technologies

    IPSec protocols require comprehensive quantum-resistant upgrades across multiple components. Key exchange protocols like IKEv2 must implement post-quantum key encapsulation mechanisms, while authentication systems need quantum-resistant digital signatures.

    Cisco Secure Key Integration Protocol (SKIP) represents a significant advancement in quantum-safe VPN technology. SKIP is an HTTPS-based protocol that allows encryption devices to securely import post-quantum pre-shared keys (PPKs) from external key sources. This protocol enables organizations to achieve quantum resistance without requiring extensive firmware upgrades, providing a practical bridge to full post-quantum implementations.

    Cisco Secure Key Integration Protocol (SKIP)

    SKIP uses TLS 1.2 with Pre-Shared Key – Diffie-Hellman Ephemeral (PSK-DHE) cipher suite, making the protocol quantum-safe. The system allows operators to leverage existing Internet Protocol Security (IPSec) or Media Access Control Security (MACsec) while integrating post-quantum external sources such as Quantum Key Distribution (QKD), Post-Quantum Cryptography (PQC), pre-shared keys, or other quantum-secure methods. Cisco supports SKIP in IOS-XE.

    Vulnerable Cryptographic Algorithms

    RSA Encryption

    RSA security relies on the difficulty of factoring large semiprime integers (products of two large primes). It is widely used for secure web communication, digital signatures, and email encryption. Asymmetric key exchange systems face significant risk from future quantum threats, as a quantum computer with sufficient quantum bits, along with improvements in stability and performance, could break large prime number factorization. This vulnerability could render RSA-based cryptographic systems insecure within the next decade.

    Diffie-Hellman (DH) / DSA / ElGamal

    These algorithms are based on the hardness of the discrete logarithm problem in finite fields using modular arithmetic. They are used in key exchange (DH), digital signatures (DSA), and encryption (ElGamal). Shor’s algorithm can break discrete logarithm problems as efficiently as integer factorization. Current estimates suggest that DH-2048 or DSA-2048 could be broken in hours or days on a large quantum computer using approximately 4,000 logical qubits.

    Post-Quantum Cryptography Standards

    NIST Standardization Process

    The National Institute of Standards and Technology (NIST) has finalized three initial post-quantum cryptography standards:

    FIPS 203 (ML-KEM): Module-Lattice-Based Key-Encapsulation Mechanism, derived from CRYSTALS-Kyber, serving as the primary standard for general encryption. ML-KEM defines three parameter sets:

    • ML-KEM-512: Provides baseline security with encapsulation keys of 800 bytes, decapsulation keys of 1,632 bytes, and ciphertexts of 768 bytes
    • ML-KEM-768: Enhanced security with encapsulation keys of 1,184 bytes, decapsulation keys of 2,400 bytes, and ciphertexts of 1,088 bytes
    • ML-KEM-1024: Highest security level with proportionally larger key sizes

    FIPS 204 (ML-DSA): Module-Lattice-Based Digital Signature Algorithm, derived from CRYSTALS-Dilithium, intended as the primary digital signature standard. Performance evaluations show ML-DSA as one of the most efficient post-quantum signature algorithms for various applications.

    FIPS 205 (SLH-DSA): Stateless Hash-Based Digital Signature Algorithm, derived from SPHINCS+, providing a backup signature method based on different mathematical foundations. While SLH-DSA offers strong security guarantees, it typically involves larger signature sizes and higher computational costs compared to lattice-based alternatives.

    Implementation Challenges and Considerations

    The transition to post-quantum cryptography presents several significant challenges:

    Performance Overhead: Post-quantum algorithms typically require more computational resources than classical cryptographic methods. Embedded systems face particular constraints in terms of computing power, energy consumption, and memory usage. Research indicates that while some PQC algorithms can be more energy-efficient than traditional methods in specific scenarios, the overall impact varies significantly based on implementation and use case.

    Key Size Implications: Many post-quantum algorithms require significantly larger key sizes compared to traditional public-key algorithms. For example, code-based KEMs like Classic McEliece have public keys that are several hundred kilobytes in size, substantially larger than RSA or ECC public keys. These larger key sizes increase bandwidth requirements and storage needs, particularly challenging for resource-constrained devices.

    Integration Complexity: Implementing post-quantum cryptography requires careful integration with existing security protocols. Many organizations will need to operate in hybrid cryptographic environments, where quantum-resistant solutions are integrated alongside classical encryption methods during the transition period.

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  • ANZ flags low savings, ‘stagnating’ investments in Philippines

    ANZ flags low savings, ‘stagnating’ investments in Philippines


    ANZ flags low savings, ‘stagnating’ investments in PH

    MANILA, Philippines — Constrained household savings—as shown by surging credit card debts—could be a “worrying” sign for the Philippines, especially against the backdrop of “stagnating” investments, ANZ Research said.

    In a commentary, ANZ said such a condition may suggest that the country is increasingly relying on foreign capital to fund everyday spending of consumers, instead of investing the money in projects that would help grow the economy.

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    And the red flags are in the country’s current account balance—which has been in a deficit that, ANZ said, would likely remain elevated at 3.6 percent of gross domestic product (GDP) in 2025.

    READ: Dear daughter: Why you should prioritize saving and investing

    Latest data showed the country’s current account deficit reached $4.2 billion in the first quarter, equivalent to 3.7 percent of GDP.

    From a national accounting perspective, the current account balance is the difference between gross domestic savings and total investments.

    ANZ explained that in emerging markets like the Philippines, where there is a strong need to invest in development but limited savings, current account deficits are common.

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    These deficits mean the country relies on foreign money to support growth—which can be normal in early development stages.

    However, ANZ said that these deficits are sustainable only if the borrowed money is used to boost future income and the ability to repay.

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    “In this context, it is notable that although the current account balance is lower for Malaysia, Thailand and the Philippines, their investments as a share of GDP have also fallen compared to their prepandemic averages,” ANZ said.

    High inflation

    “This implies that savings have fallen even more sharply. This is especially worrying for the Philippines as it runs a current account deficit, which has widened in recent years amid stagnating investments,” it added.

    ANZ said savings have remained constrained in the region as high inflation in recent years has led to low real income growth.

    While inflation has subsided, the bank said wages have not grown sufficiently to offset the impact of higher price levels.

    This, ANZ said, is evident in the Philippines, where household savings are “structurally low, driven by a large informal sector, low incomes and limited access to formal saving instruments.”

    READ: Vico Sotto: Pasig City to use annual savings for new city hall

    “Household savings as a share of GDP returned to its prepandemic level in 2024 following three years of dissaving between 2020 and 2022,” the bank said.

    “Moreover, a surge in credit card loans in recent years points towards higher stress among households,” it added.

    Moving forward, ANZ said it expects this trend to continue.



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    “Subdued savings will be offset by moderating investments. However, such a pattern reflects weakness than strength in growth,” it said.

    /rwd



  • Triple-I Blog | “Active” Hurricane Season Still Expected, Despite Tweak to CSU Forecast

    Triple-I Blog | “Active” Hurricane Season Still Expected, Despite Tweak to CSU Forecast


    Triple-I Blog | “Active” Hurricane Season Still Expected, Despite Tweak to CSU Forecast
    .

    Recent developments in the atmosphere over the Caribbean Sea have led researchers at Colorado State University (CSU) to make slight improvements to their hurricane forecast for the 2025 Atlantic-basin season, in an update published Wednesday.

    Triple-I non-resident scholar Phil Klotzbach, Ph.D., a senior research scientist in the Department of Atmospheric Science at CSU, and the CSU TC-RAMS research team are now predicting 16 total named storms through the end of the year, a small drop from their original forecast of 17.

    “The primary reason for the slight decrease in our outlook is both observed and predicted high levels of Caribbean wind shear,” Klotzbach said. “High levels of Caribbean shear in June and July are typically associated with less active hurricane seasons.”

    Klotzbach warned, however, that peak hurricane season – which typically occurs from mid-August through late October – could still be very active, despite current atmospheric conditions.

    “The subtropical eastern Atlantic and portions of the tropical Atlantic are warmer than normal,” he said. “The current Atlantic sea surface temperature pattern is fairly similar to what we typically observe in July prior to active Atlantic hurricane seasons.”

    Learn More:

    Triple-I Facts + Statistics: Hurricanes

    JIF 2025: Federal Cuts Imperil Resilience Efforts

    Louisiana Senator Seeks Resumption of Resilience Investment Program

    BRIC Funding Loss Underscores Need for Collective Action on Climate Resilience

    Resilience Investments Paid Off in Florida During Hurricane Milton

    Hurricane Helene Highlights Inland Flood Protection Gap

    FEMA Highlights Role of Modern Roofs in Preventing Hurricane Damage

    Weather Balloons’ Role in Readiness, Resilience

    ClimateTech Connect Confronts Climate Peril From Washington Stage

  • Deductible Car Loan Interest in the New 2025 Trump Tax Law

    Deductible Car Loan Interest in the New 2025 Trump Tax Law


    When my wife bought a new Subaru Outback in March, the manufacturer offered special financing at 3.9% APR. We didn’t take it because while we could keep our cash in a money market fund earning 4%, the interest is taxable. The interest paid on the car loan would be after-tax. It would be net-negative if we financed.

    2025 Subaru Outback

    The new 2025 Trump tax law — One Big Beautiful Bill Act — made car loan interest deductible (with qualifications and limits). Had we known this was coming, we would’ve financed, but we can’t go back now to get a loan and deduct the interest.

    Only New Cars Assembled in the U.S.

    Not all car loans qualify for the new tax deduction. It must be for a new car, not for a used car. It must be for personal use, not a commercial vehicle.

    Both electrical and gasoline-powered vehicles qualify. Cars, minivans, SUVs, pickup trucks, and motorcycles all qualify, but the vehicle must have had its final assembly in the U.S.

    My wife’s Subaru Outback would’ve qualified because it was assembled in Indiana. Some brands and models have cars assembled both in the U.S. and outside the U.S. It depends on the specific car you get from the dealership. You can tell by the VIN. A car is assembled in the U.S. if the VIN starts with a 1, 4, or 5.

    Timing

    The loan must be taken out at the time of purchase after December 31, 2024. Refinancing an existing loan taken out before January 1, 2025 doesn’t count. Taking out a new loan now on a car you already own free and clear doesn’t count either.

    We’re disqualified because we already paid cash at the time of purchase.

    If your loan qualifies, refinancing it continues to qualify, but the new loan must not exceed the outstanding balance of the previous loan. In other words, no cash-out refi.

    Income Limit

    You’re allowed to deduct up to $10,000 in car loan interest if your AGI is $100,000 or less ($200,000 or less for married filing jointly). Married filing separately still qualifies. The deduction phases out by 20% as your income goes up toward $150,000 (or $250,000 for married filing jointly).

    The $10,000 deduction limit is sufficient for most people. A 5-year loan of $50,000 at 3.9% APR would incur less than $2,000 in interest in the first year and less yet in subsequent years. There’s no limit on the number of cars or any maximum price.

    The tables below illustrate how the deduction limit phases out at different income levels. Extrapolate when your income is between the numbers shown in the tables.

    Single

    AGI Deduction Limit
    $100,000 or less $10,000
    $110,000 $8,000
    $120,000 $6,000
    $130,000 $4,000
    $140,000 $2,000
    $150,000 $0

    Married Filing Jointly

    AGI Deduction Limit
    $200,000 or less $10,000
    $210,000 $8,000
    $220,000 $6,000
    $230,000 $4,000
    $240,000 $2,000
    $250,000 $0

    Temporary Deduction

    If your car purchase qualifies, your timing qualifies, and your income qualifies, you’re allowed to deduct car loan interest up to the limit each year between 2025 and 2028 (inclusive). If you’re planning to buy a new car in 2026, then you have only three years left.

    It’s a tax deduction, not a tax credit. Deducting $2,000 in car loan interest reduces your taxable income by $2,000. It reduces your federal income tax by a few hundred dollars, depending on your tax bracket.

    The deduction is available to both itemizers and non-itemizers, but it doesn’t lower your AGI. It doesn’t make it easier for you to qualify for other tax deductions or tax credits.

    Higher Prices From Tariffs

    Not everyone financing a new car purchase qualifies for the tax deduction, but everyone is affected by higher prices from tariffs. Subaru raised prices mid-year shortly after we bought the car. Dealerships also reduced their discount to the MSRP. We would have to pay $4,000 more if we were to buy the same car today.

    Paying a higher price costs way more than the tax savings from deducting the interest on a car loan.

    ***

    The headlines say no tax on car loan interest, but this deduction comes with many strings: only new purchases, only new cars and only specific cars, with an income limit, and only in the next few years. We would’ve financed because everything happened to line up, if only we knew. Even though financing and paying cash would be a wash financially, having more cash on hand helps with smoothing out cash flow to stay under the ACA health insurance premium cliff.

    Say No To Management Fees

    If you are paying an advisor a percentage of your assets, you are paying 5-10x too much. Learn how to find an independent advisor, pay for advice, and only the advice.

    Find Advice-Only

  • As Coach Of A College Women’s Basketball Team, I Stress The Mindset Of Sustained Success 

    As Coach Of A College Women’s Basketball Team, I Stress The Mindset Of Sustained Success 


    In 2012, when I was coaching the University of Kentucky women’s basketball team, we came in first in the SEC at the end of the season. Our record for the year was 13-3. But we also lost our game against Alabama – the team that finished last that season at 3-13. Worst beat first.

    As that old sports adage goes, “On any given night…”

    I mean no disrespect to Alabama, but in that particular season I’d rather have been us, no matter the outcome of one game. Fundamentally, whatever rare upset we suffered, our belief in our ability to maintain sustained success didn’t waver. Of course we weren’t happy to have lost against Alabama, but our filters on our thought processes around defeat were healthy.

    Real Success Should Never Be Defined By Short-Term Results

    Sports upsets happen all the time, whether during the regular season or in championship games. But what makes a great team, whether in sports or in business, is never one single outcome or result, or even a handful of them.

    Pause for a moment and think of a recent loss or setback you had in your work life. It could be big or small. Was there something you could have reasonably done to avoid it or some way you could have generated a different outcome? How did you handle it emotionally and how did you think about it? Did you beat yourself up with negative self-talk? Did you let it roll a little too quickly off your back and not take any lesson from it?

    The quality that makes a Hall of Famer comes down to a mindset that empowers them to achieve sustained success. They’ve created the habit of mind to always drive toward excellence. Because excellence is their modus operandi – or how they operate, they’re driven to prepare at maximum capacity.

    Developing The Right Mindset

    One of the key reasons the right mindset is so important is that it keeps you from wasting energy on unproductive activities. Whether your reaction takes the form of a personal pity party or a relentless inward chewing out, you’re robbing yourself of time and energy you could be spending getting ready to win the next time. But in overreacting to setbacks you’re wasting energy focused on the outcome instead of thinking, “What can I do to become better prepared for the next situation?”

    Instead of drowning in unproductive negativity, I recommend honestly analyzing a defeat for what you can learn from it. Learning to do this equips you with a valuable tool to improve your performance for the next time. You’ll move onto your next challenge with the confidence gained from a lesson learned, not with pointless self-criticism that leaves you feeling less confident.

    If you realize that you have a bad mental filter for how you process defeats, you can change it. You can develop a mindset for sustained success, and the stronger you exercise that mindset, the further you will go.

    During the next week or so, pay close attention to the conversation going on in your head while at work or training or playing your sport. Make a conscious effort to look at how you process challenges that arise.

    • How much time do you spend complaining, either out loud or in your head?
    • How much time do you spend worrying about circumstances that you can’t control?
    • Do you frequently think chaotically, as if you’re fighting one brush fire after another?

    If these are your mental habits, you’ve convinced yourself that circumstances are outside of your control.

    The way out of such victim mentality is to put a stop to your negative thoughts. Interrupt those self-defeating patterns and retrain your brain in new habits.

    Develop the mindset needed to succeed through these actions:

    1. Decide how to respond. When you start complaining, stop and make a list of what practical changes you could make to respond to the situation.
    2. Focus in on one action. When you catch yourself worrying about circumstances beyond your control, interrupt yourself and ask: What’s one action I could take right now to address my work challenge? And then take that action. Your mind will shift from worry to practical action and will spike your confidence.
    3. Determine tangible solutions.If you find yourself always barraged by problems and continuously fighting fires, ask yourself: How could I categorize these problems and solve them permanently? Cut through temporary solutions and find clarity that allows for genuine progress toward permanent solutions.
    4. Tame the conversation in your head. The content that you feed your mind holds sway over your mindset. Train yourself to notice the content that you’re feeding your brain. If it’s all about complaints and annoyances from external forces, that’s like feeding your brain a steady diet of junk food. Choose to feed your brain in a way that builds the mindset for an unwavering pursuit of excellence.

    Mastering your thought process will give you the mindset that lets you crush self-defeating thoughts and keeps you driving in the direction of sustained success.


    Author Bio

    Matthew Mitchell is a Wall Street Journal and USA Today best-selling author, speaker, three-time SEC Coach of the Year, and the winningest head coach in the history of the University of Kentucky women’s basketball program.

    He now coaches the University of Houston’s women’s division 1 basketball team. Mitchell’s new book, Ready to Win: How Great Leaders Succeed Through Preparation (Winning Tools, November 19, 2024) – already a USA Today bestseller – shares proven principles that lead to resilience, preparation, and growth.

    Learn more at www.coachmatthewmitchell.com.



  • The Best Insurance Professionals Under 40 in the USA | Rising Stars

    The Best Insurance Professionals Under 40 in the USA | Rising Stars


    One of the judges, Jasina Morris, CIC, senior vice president at Alliant Insurance Services and a board member of the Dallas–Fort Worth Chapter of the National African American Insurance Association (NAAIA DFW), explains what impressed her the most.

    “All the nominees were incredibly strong. I found myself especially looking for individuals who demonstrated a combination of leadership and accomplishments within their organizations, insurance community engagement, and forward thinking,” she says. “The winners stood out because they went beyond expectations; they showed initiative, a strong sense of purpose, and a clear commitment to shaping the future of the insurance industry.”

    Morris also highlighted the challenges facing the Rising Stars to stand out in the current climate. She adds, “The industry is in the midst of significant transformation, with increasing client expectations and rapid technological change. For early-career professionals, navigating this complexity while still building credibility, networks, and technical expertise can be daunting.”

    The importance of young professionals is particularly important as, according to Yupro Placement, the insurance workforce is markedly older than the general US workforce, with a median age of 45, and 25 percent of employees over 55 years old.

    They refer to this aging demographic as “a ticking clock, signaling a forthcoming exodus of institutional knowledge and experience.” 

    An analysis of all the winners shows there are clear patterns in attributes and behaviors that have set the Rising Stars apart. These trends offer valuable insights into what makes the next wave of insurance leaders truly exceptional. 

    1. Mentorship and talent development: investing in others early


    One of the most common – and powerful – traits shared among top young professionals is a proactive commitment to mentorship. They exemplify this with structured mentorship initiatives, designed to support junior team members both within and beyond their immediate teams.

    This deliberate investment in others is a strategic tool. By helping new hires navigate complex insurance issues, the Rising Stars are accelerating team performance, reducing onboarding friction, and building future-ready teams. Such efforts foster a collaborative, high-trust environment – a competitive edge in a knowledge-driven sector.

    This mentorship mindset signals maturity beyond years. It also reveals a growing emphasis among younger professionals on ecosystem success rather than just individual advancement. 

    2. Technology-driven innovation: blending domain expertise with digital fluency


    The insurance industry’s digital transformation isn’t just about tools – it’s about people who can lead that change. Young professionals like IBA’s Rising Stars are at the forefront, identifying inefficiencies and spearheading technological solutions that directly impact client outcomes. 

    Their revamping of their firm’s risk assessment and reporting tools illustrates a key trend: the blend of domain expertise with digital fluency. By collaborating with IT and analytics teams, they are creating streamlined, user-friendly platforms that enhance the speed and accuracy of data collection and client reporting. 

    3. Change leadership and cross-functional collaboration


    Young insurance leaders aren’t waiting for permission to lead change – they’re building the platforms for it. Their involvement reflects a broader trend where high-potential employees are being entrusted with internal innovation roles, effectively serving as cross-functional change agents. 

    This appetite for continuous improvement signals a mindset that is both entrepreneurial and systemic. Rising professionals are not only suggesting new ideas – they are institutionally embedding them, ensuring innovation becomes repeatable and measurable.

    Many of the Rising Stars are scaling their impact by codifying their methods, creating training programs for junior staff and establishing documentation of best practices for their teams. These actions reflect a mindset focused on sustainability and replication of success. 

    Collaboration is central to this trend. Whether it’s between analytics, underwriting, or client services, the best young professionals are not siloed but fluent in cross-disciplinary dialogue. 

    4. Advocacy for diversity, equity, and inclusion (DEI)


    Another defining trait of today’s top young professionals is their advocacy and leadership in organizing workshops and dialogues around the role of diverse perspectives in risk management, highlighting the active role of IBA’s Rising Stars in shaping workplace culture. 

    These efforts go beyond compliance or public image. They’re rooted in a recognition that diverse teams make better decisions, particularly in an industry that relies on nuanced judgment and global insight. They understand that a truly inclusive environment not only attracts the best talent but also yields more resilient and innovative outcomes.

    In fact, DEI leadership is increasingly becoming a differentiator for top talent. Organizations are taking notice, rewarding those who champion equity as a strategic advantage.

    5. Purpose-driven leadership: aligning values and business impact


    Underlying all these traits is a deeper orientation toward purpose as the top young professionals seek meaning. Whether it’s improving client service through better tools, elevating peers through mentorship, or championing inclusion, their work is consistently tied to broader business and social impact.

    This alignment between personal values and business goals creates a powerful sense of mission. It’s also becoming a core component of leadership readiness in the insurance industry.

    As organizations compete for top talent, those that can offer this kind of purpose-aligned growth path will increasingly attract the best of the next generation. 

    Conclusion: leadership reimagined 

    • Today’s best young insurance professionals are not waiting to be told what to do.

       

    • They take initiative, lead through collaboration, and mentor with intention.

       

    • They are agile, culturally aware, digitally fluent, and relentlessly people-focused. 

       


    When Stephanie Sherman, 32, began her role as a producer, she was quite literally thrown into the eye of the storm, having to immediately navigate 2022’s Hurricane Ian, one of the costliest disasters in American history.  

    “Nobody in the office had any internet service,” explains the now vice president of sales. “I would have to drive miles away from my house, waiting for a little bit of cell service in order to respond to client’s emails.” That experience has enabled her to alert potential clients of Florida’s changing geographical landscape, and why those who may not have needed insurance previously will benefit from Harbour Risk Management (HRM)’s services. This includes clients who had not been living in a recognized flood zone but are now at risk. 

    Her book has grown to $300,000 in revenue, mainly through working with high-net personal lines clients. During sales pitches, Sherman does not shy away from the fact that HRM’s services are generally more expensive than competitors. Explaining the value she can deliver to clients in a clear and honest manner builds a relationship that may not lead to immediate results but creates trust for the future.  

    “Of course, I’ve lost clients over price, but they always thank me for explaining,” she says. “And after a year or two, sometimes they’ve come back to me because they remember the conversations that we had and the attention that I gave them.” 

     

    Stephanie Sherman

    “I set expectations and talk to clients straightforward, telling them that I’m not able to get to this today, but I will have an answer tomorrow”

    Stephanie ShermanHarbour Insurance

    One key trait that has aided Sherman’s rise is her communication skills. This includes acknowledging clients even if she is not immediately available.  

    “If I’m on my way to pick up my son and someone is calling me, even if I’m not able to answer the call, I’ll send them a text acknowledging that they reached out to me. People want to feel and see that attentiveness.”

    By listening to her clients’ needs and providing real-life examples from a region she has inhabited her whole life, Sherman emphasizes a sales tactic that goes beyond numbers. 

    She says, “I like taking the time to educate clients, talking them through every coverage and what it means, explaining to them real-life scenarios. People can look at numbers all day but whenever you give them actual scenarios, it makes them sit and think, ‘Wow, she’s right.’” Her constant desire to keep growing has led her to achieve the top producer status at her agency repeatedly. 

    “My goal is to keep that momentum going. I strongly believe that you get what you put into it,” she says. “I’m not going to see a million-dollar book if I’m working part time. I know that the time to hustle is now.” 

    Social media is a key component for young producers like Sherman because it allows her to access a wider client base. She increases her visibility by partnering with real estate agents, financial advisors, and mortgage lenders.

    “Technology is definitely one of the main things that are helping young agents put themselves out there. The younger generation has more of an advantage with social media and networking groups.” 


    With a primary role helping to lead the ProEx (management liability) department in the Los Angeles and Central California region, Chris Rhi supports producers and their clients, focusing on management liability and financial lines. 

    As a coverage and placement specialist, Rhi, 35, cultivates strong relationships with carrier and wholesale broker partners, continuously pressure-testing them to secure optimal pricing and coverage. 

    And for the director of private and non-profit management liability, while adopting increasing amounts of technology is integral, there is a more important emphasis on building strong human relationships. 

    “As things get automized especially with the advent of AI upon us, it’s just even more important to keep that human touch,” he says. “I love having face time with underwriters and the partners that we work with, and I think clients are also a very important part of that discussion. Creating those win-win situations is my goal every day.” 

     

    Chris Rhi

    “Insurance is one of those products where you really have to take a step back and look at things from a global standpoint”

    Chris RhiHUB International

    Rhi outlines the challenges faced by the insurance industry with fluctuations in premiums forcing firms to pivot at short notice. 

    “There’s a lot of sensitivity from insurance companies these days; our soft market in the financial line space has gone quite longer than expected and their books are drying up. They’re losing accounts, and at the same time, the premiums are going down,” he explains. “Looking out for each other is crucial and creating that empathy is how I have navigated everything.”

    Rhi also serves as the product co-leader for private and non-profit management liability nationwide due to being passionate about educating and mentoring younger colleagues through training webinars with carrier partners. One of his key contributions has been creating The ProEx Library, a centralized collection of essential financial lines resources, including policy forms, endorsements, applications, and coverage comparisons. He uses the term “fulfilling” in response to the project’s success. 

    He says, “Our country’s diversity is what makes it so beautiful. I deeply believe in recognizing and honoring our own cultures and communities while embracing and supporting others.”

    To this end, he represented HUB at Chubb’s sponsored table for the University of Southern California’s Latin American Alumni Association gala as an alumnus. Despite not being Latin American, he was keen to take the opportunity to celebrate this community. 

    Additionally, Rhi has proudly represented HUB for three years at the LiNK (Liberty in North Korea) gala through a client partnership – which is close to home as his grandfather escaped the North Korean regime prior to the Korean War – and is also actively involved in AAPI organizations. 


    As vice president of broker relations, Sam Hickey has overseen RRS’s expansion into 16 different states, an accomplishment he sees as an example of both his own career growth, along with that of the company.

    While this growth has created hurdles for the executive, who is noted for his dedication, strategic thinking, and ability to lead by example, it underlines the importance of staying nimble and developing long-lasting relationships with brokers. 

    “Building the trust and getting the buy-in from the broker community outside of our home turf has been probably the most challenging thing. But you can’t just flip a switch,” says Hickey, based in RRS’s East Coast branch. “It’s fun to get out and meet people who are experts in their territories that I have never dealt with my career.” 

     

    Sam Hickey

    “I try to meet with each broker individually at least quarterly to discuss what challenges they’re facing with other markets, and where we can step in and help”

    Sam HickeyRoosevelt Road Specialty

    Part of his role includes educating brokers on the value-added claims and risk management services available to all insureds, keeping them up to date with RRS’s offerings to better serve their clients. 

    The 30-year-old executive explains that during his regular meetings with brokers, he holds himself and those he works with accountable. This includes a high degree of transparency, ensuring that both parties always remain on the same page. 

    He explains, “Ultimately, having open lines of communication and transparency leads to stronger relationships. You’re not going to win every deal together, but every transaction ends up being a learning experience.” 

    Beyond his core duties, Hickey actively develops innovative solutions tailored to the complex needs of clients, such as facilitating Roosevelt Road’s Tradesman Program. This initiative provides clients with 24/7 loss control support, monthly site visits, and access to Field Flo, a complimentary construction management software designed to enhance operational efficiency. 


    As an account executive at Alliant Construction Services Group, Emmeline Kuo handles the day-to-day insurance needs for clients, including maintaining schedules, issuing certificates, and reviewing contracts and policies.  

    She also manages bigger-picture objectives like identifying loss trends, discussing changes in the market and operations and their impact on an insured. She also coordinates the Alliant team, making sure that representatives from risk control, claims, surety, and the insurance servicing team work together toward collective success. 

    Maintaining a healthy work-life balance, including an interest in travel, has been deeply influential in 36-year-old Kuo’s success. 

     

    Emmeline Kuo

    “From a broker perspective, a lot of what we do gets easier with more experience. The more you do it, you develop efficiencies within what you’re doing”

    Emmeline KuoAlliant Insurance Services

    “Every time I go away on a big trip, I get perspective on my own life. I have a tendency to get caught up in the details and travel, for me, is just a reminder of the bigger picture,” she says.

    With AI increasingly ever-present, Kuo thinks the fast-moving technology is an important tool, but like other Rising Stars, believes that the value of human interactions cannot be overstated. She explains, “Everyone loves to talk about AI and tech, and my opinion is that as much as things change, things also really stay the same. From a broker perspective, my value comes with my relationship with clients and that can’t be replaced by AI – at least not yet.” 

    Benefitting from a long-time mentor who has spent four decades in the industry, Kuo passes on this invaluable insight and knowledge to other young women in her field. 

    “I came in at Alliant still very much in a more of a mentee role, and then in these last years, that has started to flip and I’ve realized I’m now the more senior person in a lot of aspects,” she says. 

    “I try to be supportive and encouraging. We do get stressed out, and I try to model appropriate behavior for what that looks like – not lashing out and making sure that you’re still constructive even when you’re frustrated.” 

    While soft skills can be overlooked, Kuo argues that these are just as important as the more technical attributes.  

    “Listening is such a critical skill,” she adds. This ability to communicate clearly and dedicate her time is illustrated by how she often contributes to insurance coverage conversations to proactively address and resolve problems.  

    In many instances, the contractor insureds are pressured by another party to provide certificates with inaccurate or incorrect wording. They can be refused entrance to a job site and threatened with delays in the project. Kuo participates in meetings to explain why those requests cannot be completed; this allows insureds to move forward with their projects and avoid any delays. 


    IBA also gathered industry experts’ views on what moves the needle as a young professional in today’s insurance industry. 

    Mindy Pranculeviciute, senior recruiter at Talentfoot Executive Search and Staffing, believes the highest performers combine technical fluency with commercial intuition. 

    “They understand underwriting and claims inside and out, but they are also comfortable using AI tools to streamline workflows, optimize pricing, and detect fraud. They do not just react to market trends; they anticipate them,” she says. 

    Pranculeviciute also perceives these future leaders as curious learners and bold collaborators. 

    “Whether it is improving straight-through processing with automation or co-creating innovative products for emerging risks like cyber or climate, they are solving problems that legacy thinking cannot. What sets them apart is this: they think like actuaries, operate like technologists, and lead like entrepreneurs,” she explains. 

    Senior vice president and managing director at The Jacobson Group, Judy Busby, views the best young professionals as having a combination of intellect, empathy, plus technological and emotional intelligence.  

    “These traits, along with a zest for learning – whether it’s through certification programs or continuing education – will enable individuals to showcase their strengths while staying relevant throughout their careers,” she says. 

    Considering the use of AI and embracing technology common among 2025’s Rising Stars, Busby also feels this will pay dividends throughout their working lives. 

    She adds, “By building your knowledge base and remaining future-focused, they will have the transferable skills and business perspective to be successful as their career evolves.” 

     

  • Where Should Retirees Invest ₹20 Lakh?

    Where Should Retirees Invest ₹20 Lakh?


    Retirement brings peace, freedom—and a new kind of financial challenge for retirees. You’re no longer earning a paycheck, but your money still needs to work as hard as you did. That’s why a question we often hear at Fincart is: “Where should I invest ₹20 lakh after retirement?”

    It’s a great question. But the right answer depends on your retirement goals—whether that’s generating steady income, growing your wealth, or building in some flexibility for life’s surprises.

    In this blog, we’ll walk you through three smart ways to invest ₹20 lakh post-retirement. Each option is designed for a different kind of retiree and backed by our experience as a AMFI-registered investment advisor. Let’s help your money do what you need it to do.

    Understanding What You Want From Your Retirement Corpus

    Before deciding where to invest your ₹20 lakh, it’s important to pause and reflect on what you truly want from this money. Your goals will define the right investment path.

    Ask yourself:

    • Do I need a steady income every month or quarter?
      If you’re relying on this corpus to manage household expenses post-retirement, prioritising predictable, low-risk income sources becomes crucial.
    • Am I looking to grow this money over time?
      Maybe you don’t need the funds immediately, but want to build wealth—either for your future security or to leave a legacy for your children or grandchildren.
    • Do I want some flexibility to access this money when needed?
      Life can be unpredictable. Medical emergencies, gifting, or travel plans may require occasional access to your savings without heavy penalties.

    Each of these objectives leads to a different investment mix. The good news? With a thoughtful approach, you don’t have to choose just one—you can build a strategy that balances all three. Let’s explore how.

    Case 1: Income First – For Retirees Who Need Regular Cash Flow

    If your priority is consistent income, you’ll need to focus on safe, fixed-income products. The goal here is capital protection and predictable payouts—without taking on excessive market risk.

    Strategy 1: Start With Senior Citizens’ Saving Scheme (SCSS)

    Why it works:

    • Backed by the Government of India
    • 8.2% interest rate (as of April 2025)
    • Quarterly payouts
    • Maximum investment limit: ₹30 lakh
    • Lock-in: 5 years (extendable)

    How to use it:
    If you haven’t already invested in SCSS, put as much of the ₹20 lakh here as possible. The payouts offer peace of mind and beat most traditional bank FDs in returns.

    Strategy 2: SWP from Debt Mutual Funds

    If you’ve already exhausted your SCSS limit or want additional income, consider a Systematic Withdrawal Plan (SWP) from a short-duration debt fund.

    Why it works:

    • Tax-efficient withdrawals (especially after 3 years)
    • Flexibility to set monthly/quarterly withdrawals
    • Potential for better post-tax returns vs. FDs

    We usually recommend withdrawing no more than 6% annually to preserve your corpus.

    Strategy 3: Add Equity Savings Funds for Inflation Protection

    Relying entirely on fixed-income investments during retirement may seem safe, but it comes with a hidden risk—inflation. Over time, rising costs can quietly eat into your purchasing power, leaving you with less value than you started with.

    That’s why it’s wise to allocate 25–30% of your retirement corpus to Equity Savings Funds, especially if you want your retirement income strategy to stay relevant and resilient over the years.

    These funds typically consist of:

    • Around 30% equity exposure – to provide growth and help your money beat inflation.
    • 30–40% debt allocation – offering capital stability and regular interest income.
    • Arbitrage positions – low-risk equity strategies that enhance tax efficiency.

    This structure gives you a tax-optimized and future-ready investment mix—allowing for moderate returns, reduced volatility, and improved post-tax outcomes. Equity savings funds strike a balance between safety and growth, making them a smart addition to any retirement plan.

    Case 2: Growth First – For Retirees Focused on Long-Term Wealth Building

    Some retirees don’t need monthly income. Instead, they want to grow their wealth over the next 10–15 years—maybe to pass it on to children or to cover large future costs like healthcare or home renovation.

    In that case, aggressive hybrid funds are your best bet.

    Strategy: Invest in Aggressive Hybrid Mutual Funds

    Why hybrid, not pure equity?

    • They invest 65–75% in equities and the rest in debt
    • The equity drives long-term growth
    • The debt component cushions market volatility

    Potential Returns:

    Let’s say you invest your ₹20 lakh in a top-performing aggressive hybrid fund:

    • In 5 years: ₹20 lakh could grow to ₹34–36 lakh
    • In 10 years: Around ₹60 lakh
    • In 15 years: You could cross ₹1 crore

    These returns are based on 10-year rolling averages—not just best-case scenarios.

    The Real Advantage

    Remember the Covid crash in 2020? While the Sensex TRI fell over 38%, aggressive hybrid funds limited losses to around 28%. That’s the power of built-in diversification.

    Pro tip: Choose funds with a strong track record across market cycles. Need help selecting? Fincart’s mutual fund investment planners are just a call away.

    Case 3: Flexibility First – For Retirees Who Want Access + Growth

    What if you want a little bit of both—growth + liquidity? Say, you’re mostly okay without income but want to dip into your corpus occasionally—for a medical need, a vacation, or a gift to your grandchild.

    In that case, a balanced split strategy works beautifully.

    Strategy: 50:50 in Equity & Debt

    • ₹10 lakh in a flexi-cap equity fund
    • ₹10 lakh in a short-duration debt fund

    Why it works:

    • The equity part grows your money over time
    • The debt part acts as an emergency fund
    • If the market is down, you can access the debt portion without touching your equity at a loss

    This way, you keep the growth engine running, while staying financially nimble.

    Flexi-Cap Funds: The Ideal Growth Companion

    These funds dynamically allocate between large-cap, mid-cap, and small-cap stocks. That gives your investment:

    • Better adaptability to market conditions
    • Diversified equity exposure

    It’s growth without the rigidity of staying stuck in one market segment.

    Mistakes to Avoid While Investing Post-Retirement

    1. Going 100% into fixed deposits or SCSS
      • You’ll likely lose money in real terms over time due to inflation.
    2. Withdrawing more than 6–7% annually from your corpus
      • That puts you at high risk of outliving your savings.
    3. Not diversifying across asset classes
      • Equity, debt, and hybrids each serve a unique purpose.
    4. Ignoring healthcare or emergency needs
      • Always keep 3–5 lakh in liquid instruments for medical emergencies.
    5. Not consulting a professional
      • DIY investing post-retirement can be risky. A certified Fincart advisor can help you make informed, personalized decisions.

    How Fincart Can Help Retirees Invest Smarter

    As an AMFI-registered investment advisor, Fincart empowers retirees with the guidance needed to make smart, goal-aligned financial decisions.

    Here’s how we help you build a secure and future-ready retirement plan:

    • Customized retirement planning based on your specific goals—whether it’s monthly income, wealth creation, or flexibility.
    • Selection of the right mutual funds and fixed-income products, tailored to your risk profile and time horizon.
    • Tax-optimized SWPs (Systematic Withdrawal Plans) to ensure your income is steady, sustainable, and efficient.
    • Diversified asset allocation strategies that reduce risk while protecting long-term returns.
    • Regular portfolio reviews and rebalancing, so your plan stays aligned with market trends and your evolving needs.

    Whether you aim to preserve capital, generate income, or grow your wealth, Fincart helps you craft a retirement strategy that truly works for your life—now and in the future.

    Conclusion: Let Your ₹20 Lakh Work for You

    There’s no universal answer to “Where should retirees invest ₹20 lakh?” The best approach depends on whether you’re seeking:

    • Income → SCSS + Debt SWP + Equity Savings
    • Growth → Aggressive Hybrid Funds
    • Flexibility → 50:50 Equity + Debt split

    At Fincart, we believe your retirement portfolio should be as unique as your life. You’ve worked hard for this money. Now it’s time for your money to return the favour—with growth, stability, and peace of mind.



  • How Can You Get Rid Of Inner Thigh Fat

    How Can You Get Rid Of Inner Thigh Fat


    For many people, the inner thigh is a frustrating spot when it comes to weight loss. While abdominal fat often gets the spotlight, the fat that clings to the inner thighs is just as stubborn. For some individuals, it is even more distressing. Whether it is the discomfort from skin chafing, trouble fitting into clothing, or a simple desire to feel more toned, the challenge of inner thigh fat is both physical and emotional.

    And unlike fat loss from other areas, slimming down the inner thigh takes more than generic advice. While you cannot spot-reduce fat, there are effective ways to target the region through a combination of smart eating habits, full-body fat-burning workouts, and specialized strengthening exercises.

    This article is your complete guide to understanding why inner thigh fat happens and what you can realistically do to reduce it. We will explore the science behind inner thigh fat, break down its causes, and give you clear, actionable methods to support your journey toward stronger, leaner legs, without gimmicks or guesswork.

    Understanding Inner Thigh Fat

    Inner thigh fat refers to the fat deposits located in the adductor region of your upper leg, between your quadriceps and hamstrings. This area is a common storage site for fat (especially in women) due to a natural tendency to hold more body fat in the lower half. While men typically store excess fat in the abdomen, women often store it in the hips and thighs due to estrogen.

    It is important to understand that inner thigh fat is not inherently unhealthy. However, reducing excess fat in this region can be a meaningful goal for those who experience discomfort, limited mobility, or body-image challenges. The key is to combine overall fat loss strategies with muscle-toning movements that focus on this area.

    Causes of Excess Thigh Fat

    Inner thigh fat develops due to both systemic and localized factors. One primary reason is the overall body fat percentage. When your body stores more fat than it burns, some of it may settle in your thighs. However, even individuals with a healthy weight can have disproportionate fat storage in the thighs due to hormonal or genetic influences.

    Another factor is aging. As you grow older, your metabolism naturally slows down. That leads to changes in fat distribution. Estrogen plays a particularly strong role in directing fat storage to the thighs, especially in women. Combined with lower levels of physical activity and possible muscle loss with age, this can result in increased fat and cellulite formation.

    Here are some common causes of excess thigh fat:

    Genetics

    Your genetic makeup plays a significant role in determining where your body stores fat. If your parents or close relatives tend to accumulate fat in the thigh or hip regions, chances are you might experience the same. It is especially common among women, whose bodies are biologically inclined to store fat in the lower body to support reproductive functions. Inner thigh fat is often one of the first to appear and the last to go, due to this inherited pattern.

    Hormonal Imbalance

    Hormones regulate how your body stores and burns fat. Estrogen, in particular, encourages fat storage in the thighs, hips, and buttocks. That also explains why women are more likely to have stubborn inner thigh fat. As estrogen levels fluctuate during menstrual cycles, pregnancy, or menopause, fat distribution can change. Additionally, low testosterone in men or elevated cortisol (stress hormone) in both genders can increase fat retention in the lower body, including the inner thighs.

    Slow Metabolism

    With age, the body’s metabolic rate naturally slows down. A slower metabolism means fewer calories are burned at rest. That makes it easier to accumulate fat, even without any change in diet. This age-related fat gain tends to settle in areas like the thighs, especially when muscle mass decreases due to a sedentary lifestyle. Inner thigh fat becomes harder to lose without incorporating metabolic-boosting habits like strength training or regular cardio.

    Poor Diet and Water Retention

    High-sodium, high-sugar, and ultra-processed foods can lead to water retention, especially around the thighs and hips. A poor diet that lacks lean proteins, fiber, and healthy fats promotes fat storage. Additionally, processed carbs spike insulin levels, encouraging the body to store more fat. Excess salt causes the body to hold onto water, making the thighs appear puffier or swollen, even when the fat mass remains unchanged.

    Sedentary Lifestyle

    When your body moves less, it burns fewer calories. Inactivity not only prevents fat loss but also reduces muscle tone, which contributes to the appearance of bulkier thighs. Without targeted exercise that activates the adductors (inner thigh muscles), this area can lose definition and accumulate fat over time. It becomes more noticeable in individuals employed in a desk job or following a sedentary routine.

    Cellulite

    The structure of fat cells, connective tissue, and skin in the thigh area increases the likelihood of dimpling.

    How to Lose Thigh Fat?

    Reducing inner thigh fat requires a multi-pronged approach that involves fat-burning strategies and targeted muscle-building exercises. While spot reduction is a myth, well-structured programs can certainly tone specific muscle groups while burning overall body fat.

    Let us break down the most effective methods.

    1. Balanced Nutrition: Your First Line of Defense

    Before we discuss workouts, we need to discuss food. What you eat dictates how much fat your body stores. The most reliable method for reducing body fat is to create a moderate calorie deficit. Ideally, consider a deficit of 500 to 750 calories less than your maintenance level.

    However, crash diets and extreme calorie restrictions are counterproductive. They slow your metabolism and increase fat retention. The goal is not to starve yourself but to fuel your body with quality nutrients that naturally support fat burning.

    Here is what to focus on:

    • Lean Protein: Chicken breast, tofu, fish, lentils, and Greek yogurt help build and repair muscles while boosting satiety.
    • Healthy Fats: Avocados, olive oil, and nuts support hormonal balance and reduce inflammation.
    • Complex Carbohydrates: Whole grains like brown rice, quinoa, and oats provide sustained energy.
    • Fiber-Rich Foods: Fruits, vegetables, and legumes help regulate digestion and reduce hunger.
    • Hydration: Drinking enough water flushes out toxins, supports metabolism, and minimizes bloating in the thighs.

    Avoid processed foods, high-sugar snacks, and refined grains. Also, keep salt intake low to prevent water retention, which can worsen the appearance of thick thighs.

    2. High-Intensity Interval Training (HIIT)

    HIIT is a metabolic powerhouse that supports rapid fat loss. It involves alternating short bursts of intense activity with brief periods of rest or lower-intensity movement.

    This method keeps your heart rate high and your body in fat-burning mode long after the workout is done. It is especially helpful for reducing fat in stubborn areas like the inner thigh. HIIT boosts insulin sensitivity and pushes your body into a higher calorie burn even during rest.

    An introductory HIIT session may include:

    • 40 seconds of jump squats
    • 20 seconds rest
    • 40 seconds of mountain climbers
    • 20 seconds rest
    • 40 seconds of high knees
    • 20 seconds rest
    • Repeat for 3–4 rounds

    To effectively burn thigh fat, aim for at least 2–3 HIIT sessions per week, allowing a day of recovery in between.

    3. Strength Training for Lean Muscle

    While HIIT burns calories quickly, strength training creates long-term changes in body composition. Muscle tissue burns more calories than fat, even at rest. When you build strength in your lower body, you naturally create a firmer, more toned appearance in your thighs.

    Include compound movements and targeted exercises in your routine, such as:

    • Lunges (Forward, Side, and Walking)
    • Sumo Squats
    • Step-Ups
    • Deadlifts
    • Leg Press and Leg Curls

    Strength train at least twice a week, using weights that challenge your muscles by the last few reps. Gradually increase resistance over time to achieve progressive overload.

    4. Cardio and Endurance Workouts

    Traditional cardio workouts play a vital role in reducing overall body fat. On non-HIIT days, incorporate a mix of low-impact and moderate-intensity cardio.

    Cardio options to reduce thigh fat:

    • Cycling: Tones the thighs while providing steady fat burn
    • Brisk Walking or Incline Treadmill Walks
    • Swimming: Low-impact and excellent for joint health
    • Dancing: Fun, effective, and works the lower body intensively

    Aim for 150 to 300 minutes of cardio per week for consistent fat loss.

    5. Yoga and Recovery Exercises

    While yoga may not burn calories at the rate HIIT does, it supports flexibility, improves circulation, and enhances lymphatic drainage, which can reduce puffiness in the thigh area. Certain poses like Warrior II, Chair Pose, and Goddess Pose activate your thigh muscles and support toning.

    Incorporate yoga or stretching sessions twice a week to promote recovery, reduce stress-induced fat retention, and prevent injuries.

    6. Natural Remedies and Cellulite Management

    While exercise and diet are your best tools, you can complement them with simple natural remedies that improve the texture and tone of your thighs.

    These include:

    • Dry Brushing: Stimulates lymphatic drainage and may reduce fluid buildup in the thighs.
    • Caffeine-Based Creams: Temporarily tighten skin and improve the appearance of cellulite.
    • Anti-Inflammatory Diet: Reducing processed foods and eating more omega-3-rich foods like flaxseeds and fatty fish can reduce inflammation that worsens cellulite.

    While these methods do not remove fat directly, they support a smoother, healthier appearance of the thighs.

    Exercises for Inner Thigh Fat

    Reducing fat from just one area of your body (commonly known as spot reduction) is a myth. However, combining fat-burning cardio with strength-focused movements can help you slim down overall while toning specific muscles, including the inner thighs. This section outlines six targeted exercises to strengthen the inner thighs, boost fat loss, and sculpt leaner legs.

    1. Sumo Squat

    Sumo squats engage the adductors (muscles of the inner thigh), glutes, and core. The wider stance targets areas that regular squats might miss.

    Steps:

    • Stand with feet wider than hip-width, toes pointed outward.
    • Hold a dumbbell or keep your hands at chest level.
    • Lower your body into a squat, keeping your back straight and knees tracking over toes.
    • Push through your heels to return to standing, squeezing your thighs at the top.
    • Perform 2 sets of 15 reps.

    Caution: Avoid this move if you have knee issues. Stick to bodyweight-only versions first.

    2. Side Lunge

    Side lunges are great for unilateral leg training and help activate the inner thigh muscles on the extended leg.

    Steps:

    • Stand upright, feet together.
    • Step your right leg to the side and bend the right knee while pushing your hips back.
    • Keep your left leg straight and your torso upright.
    • Push off the right leg to return to standing.
    • Repeat on the other side for one full rep. Complete 2 sets of 12 reps per leg.

    Caution: Go slow if you have balance issues. Use a wall or chair for support.

    3. Curtsy Lunge

    This exercise blends balance and toning by crossing the legs, which adds an inner thigh squeeze.

    Steps:

    • Stand tall and step your right leg diagonally behind the left leg.
    • Bend both knees into a curtsy, keeping your chest lifted.
    • Press through the left heel to return to the start.
    • Repeat 12 times on each leg, completing 2 sets.

    Caution: If you have knee sensitivity, decrease the range of motion.

    4. Side-Lying Leg Adduction

    It is one of the simplest and most effective inner thigh toners, perfect for beginners.

    Steps:

    • Lie on one side with the top leg bent and resting on the floor.
    • Extend the bottom leg straight and engage your core.
    • Lift the bottom leg a few inches, hold briefly, and lower.
    • Repeat 15 reps per leg, doing 2 sets.

    Caution: Keep movements controlled to avoid pulling a groin muscle.

    5. Skaters

    This cardio-based move enhances endurance while hitting the inner thigh during the cross-back movement.

    Steps:

    • Begin with feet hip-width apart.
    • Leap sideways to the right, landing on the right foot while swinging the left leg behind.
    • Immediately push off to the left side.
    • Continue side-to-side for 30 seconds. Repeat 3 rounds.

    Caution: Focus on form over speed to avoid ankle strain.

    6. Inner Thigh Pulse

    These tiny movements create a deep burn in the adductors and improve muscle tone.

    Steps:

    • Lie on your back with legs lifted, knees bent at 90 degrees.
    • Bring knees together and begin pulsing inward, like squeezing a ball.
    • Perform 25 small pulses, rest, and repeat for 3 sets.

    Caution: People with lower back pain should keep their back supported by a mat or towel.

    HealthifyMe Note

    As a HealthifyMe coach, I often remind my clients that targeting stubborn fat zones (like the inner thighs) is not about intense restriction or overnight fixes. It is about building a strategy. A balanced approach that includes calorie-aware nutrition, strength-building workouts, and consistent movement is where real progress happens. The body is an adaptive system. When you treat it with respect, nourish it mindfully, and work with intention, the changes begin to show, not just in how you look, but how you feel. And yes, your inner thighs will thank you too.

    The Final Word

    Losing inner thigh fat is a multi-step process rooted in science, patience, and commitment. You cannot shrink one body part in isolation, but you can tone your inner thighs while reducing overall body fat. From modifying your diet to including compound and isolation exercises, everything you do has a cumulative effect. Understanding the root causes (like hormones, genetics, and aging) allows you to work smarter, not harder.

    With guidance from tools like HealthifyMe, your journey becomes less of a guessing game. The HealthifyMe AI plans, powered by Coach Ria, are designed to personalize your food intake and workout structure. They help you track real progress, not just weight. Whether it is a meal suggestion, a recovery tip, or a thigh workout tweak, support is always available. Sustainable results do not come from shortcuts; they come from smart strategies, and we are here to make that easier.

    Frequently Asked Questions (FAQs)

    Q: How can you get rid of inner thigh fat naturally?

    A: Inner thigh fat can be reduced naturally through a combination of cardio, strength training, and a nutrient-dense diet. Focus on workouts like lunges, squats, and HIIT, along with a diet rich in lean protein, healthy fats, and fiber. Spot reduction is a myth, but targeting these areas helps tone the muscle underneath.

    Q: Do certain foods help burn thigh fat faster?

    A: Foods alone cannot burn fat from a specific area, but a diet high in whole foods and low in refined sugars and sodium can support fat loss. Lean proteins, leafy greens, legumes, and healthy fats improve metabolism and reduce water retention, which often makes thighs appear bulkier.

    Q: What are the best exercises to lose inner thigh fat?

    A: Sumo squats, side lunges, inner thigh pulses, and skaters are great options. These exercises activate the adductors—the muscles along the inner thigh—while improving overall lower body strength. Pair them with cardio or HIIT for best results.

    Q: How long does it take to lose inner thigh fat?

    A: Timelines vary based on individual factors like body composition, genetics, and lifestyle. With a consistent diet and targeted workouts, some people may notice changes in 4 to 6 weeks. However, long-term results often take 3 to 6 months of focused effort.

    Q: Can men lose thigh fat the same way as women?

    A: Yes, although men and women store fat differently, the process of losing inner thigh fat is similar. A combination of calorie deficit, strength training, and aerobic activity benefits both genders. Men may respond quicker due to higher lean muscle mass and testosterone levels.

    Q: Is it possible to lose thigh fat in a week?

    A: You may lose water weight or reduce bloating in a week, but actual fat loss takes time. A quick fix is not sustainable. Instead, follow a structured plan that includes diet adjustments and inner thigh workouts for steady, lasting results.

    Q: Are thigh fat and cellulite the same thing?

    A: No, they are different. Thigh fat refers to the accumulation of fat in the thigh area, while cellulite is the appearance of dimpled skin caused by fat pressing against connective tissue. Reducing fat through exercise and improving skin elasticity may reduce the visibility of cellulite.

    Research Sources

    1. Gene–Environment Interactions on Body Fat Distribution

    2. Longitudinal associations of the endocrine environment on fat partitioning in postmenopausal women.

    3. Role of Body Fat Distribution and the Metabolic Complications of Obesity

    4. Cellulite: Current Understanding and Treatment.

    5. Caloric Restriction: Implications for Human Cardiometabolic Health

    6. Dietary intakes associated with successful weight loss and maintenance during the Weight Loss Maintenance Trial

    7. High-Intensity Intermittent Exercise and Fat Loss

    8. EPOC Comparison Between Resistance Training and High-Intensity Interval Training in Aerobically Fit Women

    9. Skeletal muscle energy metabolism in obesity

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